While pricing your home correctly is key, what else is important?

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In my last article I spoke about the first of 13 ways to sell your home faster in today’s market, which is pricing your home correctly.

Just as importantly, here are the next three focal points:

2 – Motivation. It is usually a life event that causes someone to list a property for sale. “You need to sell” versus “You’d like to sell if all the conditions are right.” These events include; a) relocation to a new city or state, b) upsizing to a larger home for a growing family, c) downsizing to a smaller home for empty nesters or lowering overhead costs, d) you require a floor plan without stairs, either a single story or a primary bedroom on the first floor, e) you need a home with no maintenance worries, like a condo or co-op, f) you divorce or your spouse passes away, g) the property belonged to your relative who passed away and the home needs to sell. These are all valid reasons to sell.

3 – Marketing. You want, need, and deserve to have your home seen by the greatest amount of potential buyers. It is your job when interviewing prospective agents to find out all the tools they use to market your home. These tools include:

• Listing on the MLS and it is syndicated (posted) on 100’s of websites around the world (every agent does this)
• A “For Sale” sign (unless a co-op or condo). Does their sign advertise a unique website for your home with all the details, photographs, and virtual tours? If not, you’re missing a significant amount of potential local buyers
• Floor plan – 92% of homes do not have a floor plan, which buyers see as a necessary tool for understanding the layout and size of the rooms before viewing in person
• A 3D Tour – this is a virtual tour that allows buyers to see your home from every angle, from ceiling to floor, just as if they were there in person.
• Professional photographs
• Advertised on social media – targeted to local buyers
• Local advertising – this is “old school” – mailed postcards, door hangers, newspaper ads
• Open Houses – your neighbors may have your buyer in their circle of friends and family

4 – Easy to show. The more barriers you create to limit access to your home, the harder it will be to sell. After a buyer has seen the photographs, virtual tours, and floor plan and determined your home may have potential, seeing it in person is the next step.

If you only allow showings on weekends or make it very difficult to schedule an appointment, your home will not sell easily. Agents must abide by the MLS rules, which state that if a property can’t be shown within three days of a request, it must be listed as “temporarily off the market.”

The desired mindset is, “My home is for sale and has to be accessible to the public.” I ensure that all potential buyers provide proof that they are pre-qualified to purchase before showing your home, which eliminates unnecessary appointments.

The takeaway for you is that there are many facets to successfully selling your home, which means getting the highest price the market will allow so you can move on to your next home.

If you have any questions regarding these sales tips, feel free to reach out to me directly at mark@kresnyc.com or visit my website at www.KRESnyc.com

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