“What are your key conversion goals?”
The question, which I ask of every client, seems like a no-brainer. The initial response: “To buy my product or services.” Of course; while we may love our work, most of us are in it (at least to some degree) to earn a living. But selling is a process, and convincing a prospective customer to purchase your services may take more than a single interaction or a direct navigation to the “buy now” button.
The conversion goal question should be considered not only from a big picture perspective, but also in the context of each page of your website. You spend time and resources on marketing to drive website traffic. Be purposeful. What action do you want a visitor to take when he lands on a particular page of your website?
Find out what's happening in Small Businessfor free with the latest updates from Patch.
Read the rest of the article.