Non-aficionados of Twitter are often overwhelmed with the notion of millions of users sharing all sorts of inane information, creating a flood of useless chatter. While some do indeed tweet about their initial cup of coffee, today’s users are increasingly using the platform to cultivate relationships and increase visibility. Platforms and tools are available to help users sort through the “Twitterverse” to unearth information, influencers and insights.
More is not always better. The sheer volume of tweets (58 million daily, October 2013, according to Digital Strategist Jeff Bullas) is indeed overwhelming. But whether the number is 58 million or 5800, perusing your home feed in an undisciplined fashion is not an effective strategy for using Twitter. One way to narrow the abundance of tweets is by using search, either from the search box on your profile or via search.Twitter.com. There are 2.1 billion searches on Twitter every 24 hours. Another tactic is using hash tags. Stay tuned – more on Twitter searches and hash tags in an upcoming post.
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