Shop Selling Beyoncé-Backed Watermelon Water To Open In SoHo

SOHO, NY — Bottles of trendy, Beyoncé-approved watermelon juice will be for sale this summer in SoHo, returning to the neighborhood for the fourth year in a row.

The cold-pressed watermelon juice, made by WTRMLN WTR, will be available at the company's pop-up shop located at 187 Spring St. The store opens for the summer on Tuesday and will serve the neighborhood through Sept. 15.

Beyoncé decided to invest in the company last year, and they've since created a lemon-flavored juice in recognition of the singer's latest album, "Lemonade."

"I invested in WTRMLN WTR because it’s the future of clean, natural hydration; as partners, we share a simple mission to deliver accessible wellness to the world," Beyoncé said last year. "This is more than an investment in a brand, it’s an investment in female leaders, fitness, American farmers, and the health of people and our planet."

The juice will cost you $3.99 per bottle. The shop, which the company says is inside a renovated trash closet on Spring Street, will be open Tuesdays through Sundays from 11 a.m. to 7 p.m.

All images courtesy of WTRMLN WTR