Cheerwine Festival Returns To North Carolina After Hiatus

IREDELL COUNTY, NC — The Cheerwine festival is back this year in Salisbury, the town where it was born, according to the drink company. The cherry soda has become a beloved staple of North Carolina as a whole, and the festival ranks among the top festivals in the entire state.

Those who attend can expect live entertainment, regional and national music acts, Cheerwine drinks, food and crafts from local vendors, kid-friendly games and activities and more.

“We first hosted the Cheerwine Festival in 2017 for our 100th anniversary, and now it’s become an annual event to celebrate our tremendous fans and the City of Salisbury, and pay homage to the unique tastes, sights and sounds rooted in the Carolinas,” said Joy Ritchie Harper, vice-president of marketing for Cheerwine. “We’re excited to welcome back our passionate fans who travel from across the south to celebrate with us against the backdrop of beautiful, historic downtown Salisbury.”

The festival is more than welcome back in Salisbury, which benefits from a $1.5 million economic impact from the event.

“Just like Cheerwine, Salisbury is a Carolina original,” says Karen Alexander, Mayor of Salisbury. “We’re excited to welcome visitors with open arms to our city in the heart of the beautiful Piedmont region. We look forward to sharing our unique art and architecture, culinary experiences and historical attractions along with all the wonderful programming the Cheerwine Festival offers.”

For more information on the festival, please visit http://cheerwinefest.com.