Li'l Kev Brings Richard Jefferson to Tommy Bahama at Beachwood Place Mall

Hundreds showed up at the Tommy Bahama store in Beachwood Place Mall on Thursday to meet Richard Jefferson, get his autograph and talk about Li'l Kev.

Li'l Kev is a magazine cutout of a full-page Tommy Bahama ad featuring a model who looks a lot like Kevin Love. Li'l Kev stars in videos on Richard Jefferson's Snapchat and helps to tell a behind-the-scenes story about what's happening with the Cavs off the court.

Doubts of whether or not the Cavs had team unity were put to rest through the Li'l Kev videos featured on Jefferson's Snapchat account.

"If fans see that we are close, then you get to stop answering those questions, it actually made us a little bit closer," Jefferson told cleveland.com. "So, I was going to keep doing it just so that, if it took, not pressure, but any attention off of other things, and put it on something funny and positive, then I was going to do it."

Tommy Bahama director of brand marketing, Eric Karp has been thrilled with the unexpected free publicity Jefferson and the Cavs have given his brand through Li'l Kev, reports cleveland.com.

Karp isn't ruling out an endorsement deal either, "We have not offered RJ an endorsement deal, but if he'd like to have a chat about it, we sure can."

With regards to next year and his future with basketball, Jefferson remained a bit cagey, only confirming that he will be a free agent next season.

"Lil Kev should get a ring," Jefferson said. "Everyone knows, there's a reason why all these people are here. Lil' Kev was the MVP of the season."

[Image source: YouTube screen capture]