Fairlawn Officially Brands Market Street as The 18 Corridor

The 18 Corridor

City of Fairlawn Officially Brands Market Street as The 18 Corridor. The City of Fairlawn has branded their section of State Route 18, a 2.1 mile stretch along Market Street, officially as The 18 Corridor. With this branding effort, their goal is to attract more visitors and business to the city, and encourage them to take advantage of the many shops, businesses, restaurants and lodging. The campaign is also aiming to encourage tourists to stay in Fairlawn lodging when taking in the many sites in the Greater Cleveland and Greater Akron areas. The city will also use the effort to attract new businesses to locate or relocate to Fairlawn, while also encouraging redevelopment and updating of existing properties. There will be several programs put into motion in the next months and years to help achieve this goal. Planned marketing executions will include the development of traditional and online digital billboards, a social media campaign, several community related events, video development and public relations. Local businesses will also have multiple opportunities to partner with the city throughout the campaign. The City of Fairlawn launched a new website in conjunction with the branding effort, designed to promote local businesses and the programs they will be implementing. The new website can be accessed at www.The18Corridor.com. Businesses in the area will also be able to promote their business on the new website and The 18 Corridor social media platforms. The branding and subsequent marketing campaign was developed and is being managed by The Eisen Agency, a nationally award winning branding, marketing and media agency that works with destination points, municipalities and businesses.

Summit County

OH Patch Team

Cleveland Metropolitan Area

Fairlawn-Bath

Ohio

City of Fairlawn Officially Brands Market Street as The 18 Corridor. The City of Fairlawn has branded their section of State Route 18, a 2.1 mile...

So does anyone still wear an Easter bonnet? Okay, no one calls it that, but some women do still want a nice new hat for Easter, according to Paula Singleton, owner of What a Great Hat! in Fairlawn. Hat-wearers lament that there aren't more fans out there. "Some of my customers complain that few women wear a hat to church," Singleton said.  This year, she has produced the two pictured hats for Easter. The cream one is a "hybrid:" a vintage hat Singleton purchased and remodeled to bring it up to date, that would now "look stunning for Easter, the Kentucky Derby or a wedding," she said. The other has a hand-blocked silk crown and free-flowing brim made from sinamay, which is a product of the banana tree. "It is a custom-made hat being worn to church on Easter. It would also be perfect for the Kentucky Derby, spring teas or for any number of events," Singleton said. In fact, her busiest holiday isn't Easter, but the Kentucky Derby in May. "Some will actually be worn for the Derby and others are worn to Kentucky Derby parties closer to home," she said. By the way, Singleton, who creates all her hats by hand, won the judges' choice award for a hat entered into the Kentucky Derby Museum hat contest in 2010. She also entered the contest in 2011 and 2012; all three hats have been on display in the museum the year that they were entered. <a href="http://www.whatagreathat.com/" rel="nofollow" target="_blank">What a Great Hat!</a> is at 2855 West Market St. and is open by appointment; 330-592-2295.

So does anyone still wear an Easter bonnet? Okay, no one calls it that, but some women do still want a nice new hat for Easter, according to Paula Singleton, owner of What a Great Hat! in Fairlawn.

Hat-wearers lament that there aren't more fans out there. "Some of my customers complain that few women wear a hat to church," Singleton said.

This year, she has produced the two pictured hats for Easter. The cream one is a "hybrid:" a vintage hat Singleton purchased and remodeled to bring it up to date, that would now "look stunning for Easter, the Kentucky Derby or a wedding," she said. The other has a hand-blocked silk crown and free-flowing brim made from sinamay, which is a product of the banana tree.

"It is a custom-made hat being worn to church on Easter. It would also be perfect for the Kentucky Derby, spring teas or for any number of events," Singleton said. In fact, her busiest holiday isn't Easter, but the Kentucky Derby in May.

"Some will actually be worn for the Derby and others are worn to Kentucky Derby parties closer to home," she said. By the way, Singleton, who creates all her hats by hand, won the judges' choice award for a hat entered into the Kentucky Derby Museum hat contest in 2010. She also entered the contest in 2011 and 2012; all three hats have been on display in the museum the year that they were entered. <a href="http://www.whatagreathat.com/" rel="nofollow" target="_blank">What a Great Hat!</a> is at 2855 West Market St. and is open by appointment; 330-592-2295.

Local hat maker says women will be wearing these styles for the holiday