Fairlawn Officially Brands Market Street as The 18 Corridor

The 18 Corridor

City of Fairlawn Officially Brands Market Street as The 18 Corridor. The City of Fairlawn has branded their section of State Route 18, a 2.1 mile stretch along Market Street, officially as The 18 Corridor. With this branding effort, their goal is to attract more visitors and business to the city, and encourage them to take advantage of the many shops, businesses, restaurants and lodging. The campaign is also aiming to encourage tourists to stay in Fairlawn lodging when taking in the many sites in the Greater Cleveland and Greater Akron areas. The city will also use the effort to attract new businesses to locate or relocate to Fairlawn, while also encouraging redevelopment and updating of existing properties. There will be several programs put into motion in the next months and years to help achieve this goal. Planned marketing executions will include the development of traditional and online digital billboards, a social media campaign, several community related events, video development and public relations. Local businesses will also have multiple opportunities to partner with the city throughout the campaign. The City of Fairlawn launched a new website in conjunction with the branding effort, designed to promote local businesses and the programs they will be implementing. The new website can be accessed at www.The18Corridor.com. Businesses in the area will also be able to promote their business on the new website and The 18 Corridor social media platforms. The branding and subsequent marketing campaign was developed and is being managed by The Eisen Agency, a nationally award winning branding, marketing and media agency that works with destination points, municipalities and businesses.

Summit County

OH Patch Team

Cleveland Metropolitan Area

Fairlawn-Bath

Ohio

City of Fairlawn Officially Brands Market Street as The 18 Corridor. The City of Fairlawn has branded their section of State Route 18, a 2.1 mile...

Residents of Bath, Fairlawn and Copley can get into the <a href="https://www.akronzoo.org/default.aspx?AspxAutoDetectCookieSupport=1" rel="nofollow" target="_blank">Akron Zoo</a> free of charge during Community Days Sept. 1-5. Tickets are available at Bath, Fairlawn and Copley town halls, as well as at the Akron Zoological Park, from July 2 to Aug. 30, while supplies last. They are limited to four per household. Parking, which is $2 per car, is not included. Beth Kreiner, zoo spokeswoman, said the newest attraction, Grizzly Ridge, is set to open July 20. It will feature grizzly bears, river otters, bald eagles, coyotes, red wolves and a walk-in aviary. Kreiner said the zoo has changed dramatically from when she went there on school field trips. "It was goats. And it was dirty," she said. Now, the zoo has 56 exhibits and draws 330,000 visitors a year.  "We've become a very family friendly place," Kreiner said. The Akron Zoo has made significant improvements each year since it opened year-round in 2000, including Komodo Kingdom, Journey to the Reef, Penguin Point and a new train.  The Akron Zoo, voted Summit County's No. 1 attraction, is one of only 225 zoos in the United States accredited by the Association of Zoos and Aquariums.

New Grizzly Ridge exhibit will be open in time for Community Days