Fairlawn Officially Brands Market Street as The 18 Corridor

The 18 Corridor

City of Fairlawn Officially Brands Market Street as The 18 Corridor. The City of Fairlawn has branded their section of State Route 18, a 2.1 mile stretch along Market Street, officially as The 18 Corridor. With this branding effort, their goal is to attract more visitors and business to the city, and encourage them to take advantage of the many shops, businesses, restaurants and lodging. The campaign is also aiming to encourage tourists to stay in Fairlawn lodging when taking in the many sites in the Greater Cleveland and Greater Akron areas. The city will also use the effort to attract new businesses to locate or relocate to Fairlawn, while also encouraging redevelopment and updating of existing properties. There will be several programs put into motion in the next months and years to help achieve this goal. Planned marketing executions will include the development of traditional and online digital billboards, a social media campaign, several community related events, video development and public relations. Local businesses will also have multiple opportunities to partner with the city throughout the campaign. The City of Fairlawn launched a new website in conjunction with the branding effort, designed to promote local businesses and the programs they will be implementing. The new website can be accessed at www.The18Corridor.com. Businesses in the area will also be able to promote their business on the new website and The 18 Corridor social media platforms. The branding and subsequent marketing campaign was developed and is being managed by The Eisen Agency, a nationally award winning branding, marketing and media agency that works with destination points, municipalities and businesses.

Summit County

OH Patch Team

Cleveland Metropolitan Area

Fairlawn-Bath

Ohio

City of Fairlawn Officially Brands Market Street as The 18 Corridor. The City of Fairlawn has branded their section of State Route 18, a 2.1 mile...

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Donae Eckert has joined the <a href="http://www.usummit.org" rel="nofollow" target="_blank">United Way of Summit County</a> as the agency's Vice President of Community Impact. According to a news release, United Way's Community Impact division supports the community through providing funds and promoting volunteerism.  Because of the recent economic downturn and slashed government funding, resources have grown scarce.  Eckert's duties will include assigning resources to areas in the community that have the most need. Eckert received her B.A. in Business Administration from Baldwin Wallace College and a Certificate in Human Resources Studies from the School of Industrial and Labor Relations at Cornell University.  She then spent nearly 20 years in the financial services industry, holding senior positions in financial and strategic planning, investor relations, mergers and human resources.  She comes to United Way from a position as Vice President of Community Investment for the Akron Community Foundation. Eckert lives in West Akron with her husband Bob. For more information on United Way programs or to donate or volunteer, call (330) 762-7601 or visit the <a href="http://www.usummit.org" rel="nofollow" target="_blank">web site</a>.

Donae Eckert has joined the <a href="http://www.usummit.org" rel="nofollow" target="_blank">United Way of Summit County</a> as the agency's Vice President of Community Impact.

According to a news release, United Way’s Community Impact division supports the community through providing funds and promoting volunteerism.  Because of the recent economic downturn and slashed government funding, resources have grown scarce.  Eckert’s duties will include assigning resources to areas in the community that have the most need. Eckert received her B.A. in Business Administration from Baldwin Wallace College and a Certificate in Human Resources Studies from the School of Industrial and Labor Relations at Cornell University.  She then spent nearly 20 years in the financial services industry, holding senior positions in financial and strategic planning, investor relations, mergers and human resources.  She comes to United Way from a position as Vice President of Community Investment for the Akron Community Foundation.

Eckert lives in West Akron with her husband Bob. For more information on United Way programs or to donate or volunteer, call (330) 762-7601 or visit the <a href="http://www.usummit.org" rel="nofollow" target="_blank">web site</a>.

Eckert joins United Way of Summit County as VP of Community Impact.