Fairlawn Officially Brands Market Street as The 18 Corridor

The 18 Corridor

City of Fairlawn Officially Brands Market Street as The 18 Corridor. The City of Fairlawn has branded their section of State Route 18, a 2.1 mile stretch along Market Street, officially as The 18 Corridor. With this branding effort, their goal is to attract more visitors and business to the city, and encourage them to take advantage of the many shops, businesses, restaurants and lodging. The campaign is also aiming to encourage tourists to stay in Fairlawn lodging when taking in the many sites in the Greater Cleveland and Greater Akron areas. The city will also use the effort to attract new businesses to locate or relocate to Fairlawn, while also encouraging redevelopment and updating of existing properties. There will be several programs put into motion in the next months and years to help achieve this goal. Planned marketing executions will include the development of traditional and online digital billboards, a social media campaign, several community related events, video development and public relations. Local businesses will also have multiple opportunities to partner with the city throughout the campaign. The City of Fairlawn launched a new website in conjunction with the branding effort, designed to promote local businesses and the programs they will be implementing. The new website can be accessed at www.The18Corridor.com. Businesses in the area will also be able to promote their business on the new website and The 18 Corridor social media platforms. The branding and subsequent marketing campaign was developed and is being managed by The Eisen Agency, a nationally award winning branding, marketing and media agency that works with destination points, municipalities and businesses.

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City of Fairlawn Officially Brands Market Street as The 18 Corridor. The City of Fairlawn has branded their section of State Route 18, a 2.1 mile...

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students, parents and football fans remembered the late Stuart Tolle at a presentation before the Indians' game against Firestone High School Friday. Tolle, 47, died unexpectedly in 2009 of a heart attack. He signed with the <a href="http://www.clevelandbrowns.com/" rel="nofollow" target="_blank">Cleveland Browns</a> in the mid 1980s as a free agent and was on the team's reserve squad. He also played briefly for the <a href="http://www.detroitlions.com/" rel="nofollow" target="_blank">Detroit Lions</a>. He taught science at Copley High school for 10 years and was a football coach.  "He was one of those guys everybody loves," said senior class advisor Bill Rhoades, who taught with Tolle at Copley and Coventry high schools. "He was a motivator, and more than a coach and teacher to some of these kids. He was a father figure. "His dog Claire was always with him, even at school," Rhoades said. "He died on graduation day. He went to commencement, then came home and mowed the lawn." A plaque with Tolle's picture was presented by class of 2010 president Ariel Cohen, treasurer Brian Ruhaak and secretary Derya Tektas as a gift from their class. The Indians won their game against the Falcons 24-14.

students, parents and football fans remembered the late Stuart Tolle at a presentation before the Indians' game against Firestone High School Friday.

Tolle, 47, died unexpectedly in 2009 of a heart attack. He signed with the <a href="http://www.clevelandbrowns.com/" rel="nofollow" target="_blank">Cleveland Browns</a> in the mid 1980s as a free agent and was on the team's reserve squad. He also played briefly for the <a href="http://www.detroitlions.com/" rel="nofollow" target="_blank">Detroit Lions</a>. He taught science at Copley High school for 10 years and was a football coach.  "He was one of those guys everybody loves," said senior class advisor Bill Rhoades, who taught with Tolle at Copley and Coventry high schools. "He was a motivator, and more than a coach and teacher to some of these kids. He was a father figure.

"His dog Claire was always with him, even at school," Rhoades said. "He died on graduation day. He went to commencement, then came home and mowed the lawn." A plaque with Tolle's picture was presented by class of 2010 president Ariel Cohen, treasurer Brian Ruhaak and secretary Derya Tektas as a gift from their class. The Indians won their game against the Falcons 24-14.

Stuart Tolle was a beloved science teacher and football coach who died unexpectedly in 2009.