Fairlawn Officially Brands Market Street as The 18 Corridor

The 18 Corridor

City of Fairlawn Officially Brands Market Street as The 18 Corridor. The City of Fairlawn has branded their section of State Route 18, a 2.1 mile stretch along Market Street, officially as The 18 Corridor. With this branding effort, their goal is to attract more visitors and business to the city, and encourage them to take advantage of the many shops, businesses, restaurants and lodging. The campaign is also aiming to encourage tourists to stay in Fairlawn lodging when taking in the many sites in the Greater Cleveland and Greater Akron areas. The city will also use the effort to attract new businesses to locate or relocate to Fairlawn, while also encouraging redevelopment and updating of existing properties. There will be several programs put into motion in the next months and years to help achieve this goal. Planned marketing executions will include the development of traditional and online digital billboards, a social media campaign, several community related events, video development and public relations. Local businesses will also have multiple opportunities to partner with the city throughout the campaign. The City of Fairlawn launched a new website in conjunction with the branding effort, designed to promote local businesses and the programs they will be implementing. The new website can be accessed at www.The18Corridor.com. Businesses in the area will also be able to promote their business on the new website and The 18 Corridor social media platforms. The branding and subsequent marketing campaign was developed and is being managed by The Eisen Agency, a nationally award winning branding, marketing and media agency that works with destination points, municipalities and businesses.

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OH Patch Team

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City of Fairlawn Officially Brands Market Street as The 18 Corridor. The City of Fairlawn has branded their section of State Route 18, a 2.1 mile...

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Months ago Fairlawn Mayor William Roth lamented the departure of Walmart in his state-of-the-city address, but added that for the first time in a long while that businesses were calling him to come to the city. Call it retail karma, a day after the Ohio EPA gave Walmart its ticket to officially leave the city for Copley Township, one of Roth's callers, <a href="http://www.facebook.com/EarthFareFairlawn" rel="nofollow" target="_blank">Earth Fare</a>, opened a new grocery store right across the street. Patch took a sneak peek of the natural foods store yesterday while last-minute preparations were made. Maria DiLalla, director of team member relations, said visitors to the grand opening will receive welcoming gifts, coupons and a chance to win prizes in a store raffle. Earth Fare stores in Cleveland and Columbus will open later this year.

Months ago Fairlawn Mayor William Roth lamented the departure of Walmart in his state-of-the-city address, but added that for the first time in a long while that businesses were calling him to come to the city.

Call it retail karma, a day after the Ohio EPA gave Walmart its ticket to officially leave the city for Copley Township, one of Roth's callers, <a href="http://www.facebook.com/EarthFareFairlawn" rel="nofollow" target="_blank">Earth Fare</a>, opened a new grocery store right across the street. Patch took a sneak peek of the natural foods store yesterday while last-minute preparations were made.

Maria DiLalla, director of team member relations, said visitors to the grand opening will receive welcoming gifts, coupons and a chance to win prizes in a store raffle. Earth Fare stores in Cleveland and Columbus will open later this year.

Fairlawn mayor officially cut the ribbon on company's first store above the Mason-Dixon Line.