Fairlawn Officially Brands Market Street as The 18 Corridor

The 18 Corridor

City of Fairlawn Officially Brands Market Street as The 18 Corridor. The City of Fairlawn has branded their section of State Route 18, a 2.1 mile stretch along Market Street, officially as The 18 Corridor. With this branding effort, their goal is to attract more visitors and business to the city, and encourage them to take advantage of the many shops, businesses, restaurants and lodging. The campaign is also aiming to encourage tourists to stay in Fairlawn lodging when taking in the many sites in the Greater Cleveland and Greater Akron areas. The city will also use the effort to attract new businesses to locate or relocate to Fairlawn, while also encouraging redevelopment and updating of existing properties. There will be several programs put into motion in the next months and years to help achieve this goal. Planned marketing executions will include the development of traditional and online digital billboards, a social media campaign, several community related events, video development and public relations. Local businesses will also have multiple opportunities to partner with the city throughout the campaign. The City of Fairlawn launched a new website in conjunction with the branding effort, designed to promote local businesses and the programs they will be implementing. The new website can be accessed at www.The18Corridor.com. Businesses in the area will also be able to promote their business on the new website and The 18 Corridor social media platforms. The branding and subsequent marketing campaign was developed and is being managed by The Eisen Agency, a nationally award winning branding, marketing and media agency that works with destination points, municipalities and businesses.

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City of Fairlawn Officially Brands Market Street as The 18 Corridor. The City of Fairlawn has branded their section of State Route 18, a 2.1 mile...

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Here's a roundup of news and features to help you start the week caught up with what's been going on in the local news Revere Teachers Drop Lawsuit -- Teachers in the district dropped a lawsuit asking for back pay in a contract dispute. Read <a href="https://patch.com/A-mhcL" rel="nofollow">more</a>  Copley Students are National Merit Semifinalists -- Six students have made it to the semifinals, and are one step closer to national recognition and cash for college. Read <a href="https://patch.com/A-mcxn" rel="nofollow">more</a> Revere Athletes Go to Pro Football Hall of Fame -- Minutemen football players are the volunteer escorts for Pro Football Hall of Fame enshrinees at this year's Taste of the NFL fundraiser. Read <a href="https://patch.com/A-md5y" rel="nofollow">more</a>. Police Find 4 Pounds of Cocaine in Bath -- Akron Police Drug unit officers nab Cleveland men, drugs and cash after a short chase from a shopping center. Read <a href="https://patch.com/A-mcXX" rel="nofollow">more</a> Rallies For Issue 2 (SB5) Kick Off Opponents for and against a referendum on the that would drastically change collective bargaining laws kicked off their campaigns on Cleveland's east side, and traded arguments. Read <a href="https://patch.com/A-mhcL" rel="nofollow">more</a> Meet Candidates for Ward 6 Fairlawn City Council -- Read candidate statements and watch video profiles on Ward 6 candidates <a href="https://patch.com/A-lVkv" rel="nofollow">Kathie Baum</a> and <a href="https://patch.com/A-lZW4" rel="nofollow">Dave Effler</a>. Follow Fairlawn-Bath Patch for the latest news on <a href="http://twitter.com/#!/@bathpatch" rel="nofollow" target="_blank">Twitter</a> and <a href="http://www.facebook.com/FairlawnBathPatch" rel="nofollow" target="_blank">Facebook</a> and get out daily newsletter by clicking the "Follow This Patch" link at the top of the page.

Here’s a roundup of news and features to help you start the week caught up with what's been going on in the local news

Revere Teachers Drop Lawsuit -- Teachers in the district dropped a lawsuit asking for back pay in a contract dispute. Read <a href="https://patch.com/A-mhcL" rel="nofollow">more</a>  Copley Students are National Merit Semifinalists -- Six students have made it to the semifinals, and are one step closer to national recognition and cash for college. Read <a href="https://patch.com/A-mcxn" rel="nofollow">more</a>

Revere Athletes Go to Pro Football Hall of Fame -- Minutemen football players are the volunteer escorts for Pro Football Hall of Fame enshrinees at this year's Taste of the NFL fundraiser. Read <a href="https://patch.com/A-md5y" rel="nofollow">more</a>. Police Find 4 Pounds of Cocaine in Bath -- Akron Police Drug unit officers nab Cleveland men, drugs and cash after a short chase from a shopping center. Read <a href="https://patch.com/A-mcXX" rel="nofollow">more</a>

Rallies For Issue 2 (SB5) Kick Off Opponents for and against a referendum on the that would drastically change collective bargaining laws kicked off their campaigns on Cleveland's east side, and traded arguments. Read <a href="https://patch.com/A-mhcL" rel="nofollow">more</a> Meet Candidates for Ward 6 Fairlawn City Council -- Read candidate statements and watch video profiles on Ward 6 candidates <a href="https://patch.com/A-lVkv" rel="nofollow">Kathie Baum</a> and <a href="https://patch.com/A-lZW4" rel="nofollow">Dave Effler</a>.

Follow Fairlawn-Bath Patch for the latest news on <a href="http://twitter.com/#!/@bathpatch" rel="nofollow" target="_blank">Twitter</a> and <a href="http://www.facebook.com/FairlawnBathPatch" rel="nofollow" target="_blank">Facebook</a> and get out daily newsletter by clicking the "Follow This Patch" link at the top of the page.

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