Fairlawn Officially Brands Market Street as The 18 Corridor

The 18 Corridor

City of Fairlawn Officially Brands Market Street as The 18 Corridor. The City of Fairlawn has branded their section of State Route 18, a 2.1 mile stretch along Market Street, officially as The 18 Corridor. With this branding effort, their goal is to attract more visitors and business to the city, and encourage them to take advantage of the many shops, businesses, restaurants and lodging. The campaign is also aiming to encourage tourists to stay in Fairlawn lodging when taking in the many sites in the Greater Cleveland and Greater Akron areas. The city will also use the effort to attract new businesses to locate or relocate to Fairlawn, while also encouraging redevelopment and updating of existing properties. There will be several programs put into motion in the next months and years to help achieve this goal. Planned marketing executions will include the development of traditional and online digital billboards, a social media campaign, several community related events, video development and public relations. Local businesses will also have multiple opportunities to partner with the city throughout the campaign. The City of Fairlawn launched a new website in conjunction with the branding effort, designed to promote local businesses and the programs they will be implementing. The new website can be accessed at www.The18Corridor.com. Businesses in the area will also be able to promote their business on the new website and The 18 Corridor social media platforms. The branding and subsequent marketing campaign was developed and is being managed by The Eisen Agency, a nationally award winning branding, marketing and media agency that works with destination points, municipalities and businesses.

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OH Patch Team

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Fairlawn-Bath

Ohio

City of Fairlawn Officially Brands Market Street as The 18 Corridor. The City of Fairlawn has branded their section of State Route 18, a 2.1 mile...

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The fire that started at <a href="https://fairlawn-bath.patch.com/articles/update-farmstead-road-fire-causes-125-000-damage" rel="nofollow">2485 Farmstead Road on Feb. 15 </a>was caused by a bucket of hot ashes on the back porch, said <a href="https://fairlawn-bath.patch.com/listings/bath-township-fire-department" rel="nofollow">Bath Township fire Chief Walter Hower.</a> "The fire has been deemed accidental," Hower said. "No matter how long ashes sit outside, you don't know if they're cool or not, and it was the right circumstance for them to generate their own heat." The ashes were from an indoor fireplace and set in a bucket out on the back porch. Damage to the home totaled $125,000, Hower said. The home is owned by James and Michelle Kasson. No one was hurt in the fire thanks to the Kasson's son Jake. Jake, 16, was the only family member awake around 11:30 p.m., and heard a cracking noise at the back of the house. He was able to <a href="http://www.newsnet5.com/dpp/news/local_news/oh_summit/teenage-boy-rescues-family-from-house-fire-in-bath-township" rel="nofollow" target="_blank">wake up his three brothers and parents</a> and get them out of the house safely. Jake will be honored for his heroic deeds at a Bath Trustees meeting in March, Hower said.

The fire that started at <a href="https://fairlawn-bath.patch.com/articles/update-farmstead-road-fire-causes-125-000-damage" rel="nofollow">2485 Farmstead Road on Feb. 15 </a>was caused by a bucket of hot ashes on the back porch, said <a href="https://fairlawn-bath.patch.com/listings/bath-township-fire-department" rel="nofollow">Bath Township fire Chief Walter Hower.</a> "The fire has been deemed accidental," Hower said. "No matter how long ashes sit outside, you don't know if they're cool or not, and it was the right circumstance for them to generate their own heat."

The ashes were from an indoor fireplace and set in a bucket out on the back porch. Damage to the home totaled $125,000, Hower said. The home is owned by James and Michelle Kasson.

No one was hurt in the fire thanks to the Kasson's son Jake. Jake, 16, was the only family member awake around 11:30 p.m., and heard a cracking noise at the back of the house.

He was able to <a href="http://www.newsnet5.com/dpp/news/local_news/oh_summit/teenage-boy-rescues-family-from-house-fire-in-bath-township" rel="nofollow" target="_blank">wake up his three brothers and parents</a> and get them out of the house safely. Jake will be honored for his heroic deeds at a Bath Trustees meeting in March, Hower said.

The back of a Farmstead Road home caught fire Feb. 15.