Fairlawn Officially Brands Market Street as The 18 Corridor

The 18 Corridor

City of Fairlawn Officially Brands Market Street as The 18 Corridor. The City of Fairlawn has branded their section of State Route 18, a 2.1 mile stretch along Market Street, officially as The 18 Corridor. With this branding effort, their goal is to attract more visitors and business to the city, and encourage them to take advantage of the many shops, businesses, restaurants and lodging. The campaign is also aiming to encourage tourists to stay in Fairlawn lodging when taking in the many sites in the Greater Cleveland and Greater Akron areas. The city will also use the effort to attract new businesses to locate or relocate to Fairlawn, while also encouraging redevelopment and updating of existing properties. There will be several programs put into motion in the next months and years to help achieve this goal. Planned marketing executions will include the development of traditional and online digital billboards, a social media campaign, several community related events, video development and public relations. Local businesses will also have multiple opportunities to partner with the city throughout the campaign. The City of Fairlawn launched a new website in conjunction with the branding effort, designed to promote local businesses and the programs they will be implementing. The new website can be accessed at www.The18Corridor.com. Businesses in the area will also be able to promote their business on the new website and The 18 Corridor social media platforms. The branding and subsequent marketing campaign was developed and is being managed by The Eisen Agency, a nationally award winning branding, marketing and media agency that works with destination points, municipalities and businesses.

Summit County

OH Patch Team

Cleveland Metropolitan Area

Fairlawn-Bath

Ohio

City of Fairlawn Officially Brands Market Street as The 18 Corridor. The City of Fairlawn has branded their section of State Route 18, a 2.1 mile...

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Do you have an opinion or important information to share with the Fairlawn-Bath Township communities? Share it by being a Patch blogger.

The blogs you read here are an important part of our mission to change the way news is presented and received. We want to do more than talk at you at Patch. Our goal is to be part of a conversation that makes us a stronger, more interconnected community. That's not always as serious and stuffy as it sounds. Fairlawn-Patch bloggers have shown you how to wear a feather <a href="https://patch.com/B-kJh" rel="nofollow">hair extension</a> and debated the best -- and worst -- <a href="https://patch.com/B-lPt" rel="nofollow">book endings</a>. U.S. Sen. Sherrod Brown has discussed his latest proposed <a href="https://patch.com/B-lZ4" rel="nofollow">legislation</a> and we've gone inside the statehouse with state Rep. <a href="http://www.house.state.oh.us/index.php?option=com_displaymembers&amp;task=detail&amp;district=41" rel="nofollow" target="_blank">Lynn Slaby</a>.

The topic is up to you. Have an opinion on the Revere teachers' contract or the latest development in the Walmart move? Maybe you have a killer recipe for tabouli to share. Are you a local dog whisperer? A fan of high school sports? Are your running for office? Maybe you're a local celebrity or just the girl or guy next door with stories to tell about everyday life. As a Patch blogger, you can write as often or as little as you like.

So, entertain us, inform us or give the community a piece of your mind. We can't wait to hear what you have to say. Email me at <a href="mailto:kaye.spector@patch.com" rel="nofollow">kayespector@patch.com</a> and we can talk about the details.

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