Fairlawn Officially Brands Market Street as The 18 Corridor

The 18 Corridor

City of Fairlawn Officially Brands Market Street as The 18 Corridor. The City of Fairlawn has branded their section of State Route 18, a 2.1 mile stretch along Market Street, officially as The 18 Corridor. With this branding effort, their goal is to attract more visitors and business to the city, and encourage them to take advantage of the many shops, businesses, restaurants and lodging. The campaign is also aiming to encourage tourists to stay in Fairlawn lodging when taking in the many sites in the Greater Cleveland and Greater Akron areas. The city will also use the effort to attract new businesses to locate or relocate to Fairlawn, while also encouraging redevelopment and updating of existing properties. There will be several programs put into motion in the next months and years to help achieve this goal. Planned marketing executions will include the development of traditional and online digital billboards, a social media campaign, several community related events, video development and public relations. Local businesses will also have multiple opportunities to partner with the city throughout the campaign. The City of Fairlawn launched a new website in conjunction with the branding effort, designed to promote local businesses and the programs they will be implementing. The new website can be accessed at www.The18Corridor.com. Businesses in the area will also be able to promote their business on the new website and The 18 Corridor social media platforms. The branding and subsequent marketing campaign was developed and is being managed by The Eisen Agency, a nationally award winning branding, marketing and media agency that works with destination points, municipalities and businesses.

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City of Fairlawn Officially Brands Market Street as The 18 Corridor. The City of Fairlawn has branded their section of State Route 18, a 2.1 mile...

Fairlawn's Croghan Park will get a new pedestrian bridge next spring.The city's Planning Commission gave the project a go-ahead, clearing the way for the city to start working on the site."We've had that pedestrian bridge in place for years and it's served its purpose," Mayor William Roth said.But it's deteriorating, and it's too narrow and too steep to meet national standards for handicapped accessibility.The city has set aside $200,000 for the project, which will include new sidewalks.Roth said the groundwork -- grading, foundation and sidewalks -- will be done this year, but the bridge, which is being manufactured off-site and will be shipped in one piece, won't be ready till next spring.Deputy Service Director Ernie Staten said the new bridge will be located slightly east of the existing bridge.There are strict Americans with Disabilities Act standards that will govern the design of the bridge, he said, directing that will must be eight feet wide and have only a gentle slope. As part of the project, the city will create a rain garden designed to help manage stormwater in the low-lying area that is now prone to flooding.The Planning Commission gave the project unanimous approval."I think it's a project that makes a lot of sense," said member James Swartz, who noted the park will turn 40 next year.The 7.5-acre Croghan Park, located at the corner of North Miller Road and Sand Run Parkway, has a walking trail and tennis, handball and basketball courts. It also has playground equipment and co-hosts the city's summer park program.

Fairlawn's Croghan Park will get a new pedestrian bridge next spring.

The city's Planning Commission gave the project a go-ahead, clearing the way for the city to start working on the site."We've had that pedestrian bridge in place for years and it's served its purpose," Mayor William Roth said.

But it's deteriorating, and it's too narrow and too steep to meet national standards for handicapped accessibility.The city has set aside $200,000 for the project, which will include new sidewalks.

Roth said the groundwork -- grading, foundation and sidewalks -- will be done this year, but the bridge, which is being manufactured off-site and will be shipped in one piece, won't be ready till next spring.Deputy Service Director Ernie Staten said the new bridge will be located slightly east of the existing bridge.

There are strict Americans with Disabilities Act standards that will govern the design of the bridge, he said, directing that will must be eight feet wide and have only a gentle slope. As part of the project, the city will create a rain garden designed to help manage stormwater in the low-lying area that is now prone to flooding.

The Planning Commission gave the project unanimous approval."I think it's a project that makes a lot of sense," said member James Swartz, who noted the park will turn 40 next year.The 7.5-acre Croghan Park, located at the corner of North Miller Road and Sand Run Parkway, has a walking trail and tennis, handball and basketball courts. It also has playground equipment and co-hosts the city's summer park program.

Fairlawn proceeds with plans for new pedestrian bridge