Fairlawn Officially Brands Market Street as The 18 Corridor

The 18 Corridor

City of Fairlawn Officially Brands Market Street as The 18 Corridor. The City of Fairlawn has branded their section of State Route 18, a 2.1 mile stretch along Market Street, officially as The 18 Corridor. With this branding effort, their goal is to attract more visitors and business to the city, and encourage them to take advantage of the many shops, businesses, restaurants and lodging. The campaign is also aiming to encourage tourists to stay in Fairlawn lodging when taking in the many sites in the Greater Cleveland and Greater Akron areas. The city will also use the effort to attract new businesses to locate or relocate to Fairlawn, while also encouraging redevelopment and updating of existing properties. There will be several programs put into motion in the next months and years to help achieve this goal. Planned marketing executions will include the development of traditional and online digital billboards, a social media campaign, several community related events, video development and public relations. Local businesses will also have multiple opportunities to partner with the city throughout the campaign. The City of Fairlawn launched a new website in conjunction with the branding effort, designed to promote local businesses and the programs they will be implementing. The new website can be accessed at www.The18Corridor.com. Businesses in the area will also be able to promote their business on the new website and The 18 Corridor social media platforms. The branding and subsequent marketing campaign was developed and is being managed by The Eisen Agency, a nationally award winning branding, marketing and media agency that works with destination points, municipalities and businesses.

Summit County

OH Patch Team

Cleveland Metropolitan Area

Fairlawn-Bath

Ohio

City of Fairlawn Officially Brands Market Street as The 18 Corridor. The City of Fairlawn has branded their section of State Route 18, a 2.1 mile...

<a href="https://www.patch.com/" rel="nofollow">Northeast Ohio's Patch web sites</a> are 1 year old! Yup, it was the closing weeks of 2010 when all of our 17 community-based news, opinion and information websites got up and running. We're excited to be marking this very important milestone, and we'd like to invite the community to share in our celebration. We've partnered with , to bring you a special treat: a free coffee smoothie or smoothie of your choice for the first 100 people to stop in from 8 a.m. to 10 a.m. on Friday, Jan. 27. There's other treats in store too: Everyone will have a chance to win Patch prizes. One lucky friend will win a giveaway to one of our most-favorite shops in town. What's not to love? But before you head out the door, check your pantry for any canned food you're willing to donate. Fairlawn-Bath Patch and <a href="https://stow.patch.com" rel="nofollow">Stow Patch</a> are pairing up with <a href="http://www.good-neighbors.org/index.html" rel="nofollow" target="_blank">Good Neighbors</a> in Cuyahoga Falls this year to help spread the word about their good deeds and when donations are needed. So bring your friends and stop by to say hello. We'll be the ones in Patch green, <a href="http://twitter.com/bathpatch" rel="nofollow" target="_blank">live-tweeting</a> and <a href="http://facebook.com/fairlawnbathpatch" rel="nofollow" target="_blank">Facebooking </a>what is sure to be a fun event. Plus, you'll get to meet the new editor, and she's a pretty cool cat to know.

<a href="https://www.patch.com/" rel="nofollow">Northeast Ohio's Patch web sites</a> are 1 year old! Yup, it was the closing weeks of 2010 when all of our 17 community-based news, opinion and information websites got up and running.

We’re excited to be marking this very important milestone, and we’d like to invite the community to share in our celebration. We’ve partnered with , to bring you a special treat: a free coffee smoothie or smoothie of your choice for the first 100 people to stop in from 8 a.m. to 10 a.m. on Friday, Jan. 27.

There’s other treats in store too: Everyone will have a chance to win Patch prizes. One lucky friend will win a giveaway to one of our most-favorite shops in town. What's not to love? But before you head out the door, check your pantry for any canned food you're willing to donate. Fairlawn-Bath Patch and <a href="https://stow.patch.com" rel="nofollow">Stow Patch</a> are pairing up with <a href="http://www.good-neighbors.org/index.html" rel="nofollow" target="_blank">Good Neighbors</a> in Cuyahoga Falls this year to help spread the word about their good deeds and when donations are needed.

So bring your friends and stop by to say hello. We’ll be the ones in Patch green, <a href="http://twitter.com/bathpatch" rel="nofollow" target="_blank">live-tweeting</a> and <a href="http://facebook.com/fairlawnbathpatch" rel="nofollow" target="_blank">Facebooking </a>what is sure to be a fun event. Plus, you'll get to meet the new editor, and she's a pretty cool cat to know.

Come celebrate with us as we mark our first birthday. Did we mention there will be free smoothies?