Fairlawn Officially Brands Market Street as The 18 Corridor

The 18 Corridor

City of Fairlawn Officially Brands Market Street as The 18 Corridor. The City of Fairlawn has branded their section of State Route 18, a 2.1 mile stretch along Market Street, officially as The 18 Corridor. With this branding effort, their goal is to attract more visitors and business to the city, and encourage them to take advantage of the many shops, businesses, restaurants and lodging. The campaign is also aiming to encourage tourists to stay in Fairlawn lodging when taking in the many sites in the Greater Cleveland and Greater Akron areas. The city will also use the effort to attract new businesses to locate or relocate to Fairlawn, while also encouraging redevelopment and updating of existing properties. There will be several programs put into motion in the next months and years to help achieve this goal. Planned marketing executions will include the development of traditional and online digital billboards, a social media campaign, several community related events, video development and public relations. Local businesses will also have multiple opportunities to partner with the city throughout the campaign. The City of Fairlawn launched a new website in conjunction with the branding effort, designed to promote local businesses and the programs they will be implementing. The new website can be accessed at www.The18Corridor.com. Businesses in the area will also be able to promote their business on the new website and The 18 Corridor social media platforms. The branding and subsequent marketing campaign was developed and is being managed by The Eisen Agency, a nationally award winning branding, marketing and media agency that works with destination points, municipalities and businesses.

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OH Patch Team

Cleveland Metropolitan Area

Fairlawn-Bath

Ohio

City of Fairlawn Officially Brands Market Street as The 18 Corridor. The City of Fairlawn has branded their section of State Route 18, a 2.1 mile...

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It's safe to say there's someone in every household who knows the names <a href="http://www.grayco.com/cleveland/authors/pluto-terry/author.shtml#.T-7y9hcV2So" rel="nofollow" target="_blank">Terry Pluto</a> and <a href="http://www.grayco.com/cleveland/authors/tait-joe/author.shtml#.T-7zFhcV2So" rel="nofollow" target="_blank">Joe Tait</a>. Both are legendary, award winning sports icons that the city of Cleveland instantly identify with, and both will be at the to discuss Tait's memories and reflections from his life and hall-of-fame career. Tait and Pluto recently collaborated on a book called <a href="http://encore.akronlibrary.org/iii/encore/record/C__Rb1713436__SJoe+Tait+Its+Been+a+Real+Ball__Orightresult__X5?lang=eng&amp;suite=def" rel="nofollow" target="_blank">Joe Tait: It's Been a Real Ball</a>. They'll speak at 6:30 p.m. today at the library. If you're interested in attending, call the library at 330-666-4888 to RSVP. Discounted copies of Joe Tait: It's Been a Real Ball, as well as <a href="http://www.grayco.com/cleveland/authors/pluto-terry/author.shtml#.T-73MBcV2So" rel="nofollow" target="_blank">many of Terry Pluto's other books</a>, will be available to purchase and have autographed.

It's safe to say there's someone in every household who knows the names <a href="http://www.grayco.com/cleveland/authors/pluto-terry/author.shtml#.T-7y9hcV2So" rel="nofollow" target="_blank">Terry Pluto</a> and <a href="http://www.grayco.com/cleveland/authors/tait-joe/author.shtml#.T-7zFhcV2So" rel="nofollow" target="_blank">Joe Tait</a>.

Both are legendary, award winning sports icons that the city of Cleveland instantly identify with, and both will be at the to discuss Tait’s memories and reflections from his life and hall-of-fame career. Tait and Pluto recently collaborated on a book called <a href="http://encore.akronlibrary.org/iii/encore/record/C__Rb1713436__SJoe+Tait+Its+Been+a+Real+Ball__Orightresult__X5?lang=eng&amp;suite=def" rel="nofollow" target="_blank">Joe Tait: It’s Been a Real Ball</a>. They'll speak at 6:30 p.m. today at the library. If you're interested in attending, call the library at 330-666-4888 to RSVP.

Discounted copies of Joe Tait: It’s Been a Real Ball, as well as <a href="http://www.grayco.com/cleveland/authors/pluto-terry/author.shtml#.T-73MBcV2So" rel="nofollow" target="_blank">many of Terry Pluto’s other books</a>, will be available to purchase and have autographed.

Tait and Pluto will talk about the book "Joe Tait: It's Been a Real Ball."