Fairlawn Officially Brands Market Street as The 18 Corridor

The 18 Corridor

City of Fairlawn Officially Brands Market Street as The 18 Corridor. The City of Fairlawn has branded their section of State Route 18, a 2.1 mile stretch along Market Street, officially as The 18 Corridor. With this branding effort, their goal is to attract more visitors and business to the city, and encourage them to take advantage of the many shops, businesses, restaurants and lodging. The campaign is also aiming to encourage tourists to stay in Fairlawn lodging when taking in the many sites in the Greater Cleveland and Greater Akron areas. The city will also use the effort to attract new businesses to locate or relocate to Fairlawn, while also encouraging redevelopment and updating of existing properties. There will be several programs put into motion in the next months and years to help achieve this goal. Planned marketing executions will include the development of traditional and online digital billboards, a social media campaign, several community related events, video development and public relations. Local businesses will also have multiple opportunities to partner with the city throughout the campaign. The City of Fairlawn launched a new website in conjunction with the branding effort, designed to promote local businesses and the programs they will be implementing. The new website can be accessed at www.The18Corridor.com. Businesses in the area will also be able to promote their business on the new website and The 18 Corridor social media platforms. The branding and subsequent marketing campaign was developed and is being managed by The Eisen Agency, a nationally award winning branding, marketing and media agency that works with destination points, municipalities and businesses.

Summit County

OH Patch Team

Cleveland Metropolitan Area

Fairlawn-Bath

Ohio

City of Fairlawn Officially Brands Market Street as The 18 Corridor. The City of Fairlawn has branded their section of State Route 18, a 2.1 mile...

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Upper East Side

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Principals are your pals, right? (I know that's how you remember to spell it, too) So this week we asked the high school principals in our Patches what their favorite song is. Then we created a Spotify playlist, which you have to be a user of, otherwise you can't hear it. Listen to the songs above and tell us what you think. Who should we ask next week? Here's the playlist and the principal who chose it: "Brandy," The Looking Glass: Cameron Ryba, "Unchained," Van Halen: Tim Freeman, "Chicken Fried," Zac Brown Band: William Wade, "Conviction of the Heart," Kenny Loggins: Bill Wagner, "Three Little Birds," Bob Marley: Bob Klinar, "Thunder Road," Bruce Springsteen: Joseph Mueller, "We Are Young," Fun: Anne Alfano, "Ain't No Mountain High Enough" Diana Ross, Susan Schur "Vertigo," U2: Phillip King, "American Soldier," Toby Keith: Tony Pallija, "The Breath You Take," George Strait: Joanie Walker, "Black Cow," Steely Dan: Bob Hardis, "Somebody I Used to Know," Gotye: Kristina Dobos Buller,

Principals are your pals, right? (I know that's how you remember to spell it, too)

So this week we asked the high school principals in our Patches what their favorite song is. Then we created a Spotify playlist, which you have to be a user of, otherwise you can't hear it. Listen to the songs above and tell us what you think. Who should we ask next week?

Here's the playlist and the principal who chose it: "Brandy," The Looking Glass: Cameron Ryba,

"Unchained," Van Halen: Tim Freeman, "Chicken Fried," Zac Brown Band: William Wade,

"Conviction of the Heart," Kenny Loggins: Bill Wagner, "Three Little Birds," Bob Marley: Bob Klinar,

"Thunder Road," Bruce Springsteen: Joseph Mueller, "We Are Young," Fun: Anne Alfano, "Ain't No Mountain High Enough" Diana Ross, Susan Schur "Vertigo," U2: Phillip King, "American Soldier," Toby Keith: Tony Pallija,

"The Breath You Take," George Strait: Joanie Walker, "Black Cow," Steely Dan: Bob Hardis, "Somebody I Used to Know," Gotye: Kristina Dobos Buller,

Ever wonder what your high school principal's favorite song is? Now you know.