Fairlawn Officially Brands Market Street as The 18 Corridor

The 18 Corridor

City of Fairlawn Officially Brands Market Street as The 18 Corridor. The City of Fairlawn has branded their section of State Route 18, a 2.1 mile stretch along Market Street, officially as The 18 Corridor. With this branding effort, their goal is to attract more visitors and business to the city, and encourage them to take advantage of the many shops, businesses, restaurants and lodging. The campaign is also aiming to encourage tourists to stay in Fairlawn lodging when taking in the many sites in the Greater Cleveland and Greater Akron areas. The city will also use the effort to attract new businesses to locate or relocate to Fairlawn, while also encouraging redevelopment and updating of existing properties. There will be several programs put into motion in the next months and years to help achieve this goal. Planned marketing executions will include the development of traditional and online digital billboards, a social media campaign, several community related events, video development and public relations. Local businesses will also have multiple opportunities to partner with the city throughout the campaign. The City of Fairlawn launched a new website in conjunction with the branding effort, designed to promote local businesses and the programs they will be implementing. The new website can be accessed at www.The18Corridor.com. Businesses in the area will also be able to promote their business on the new website and The 18 Corridor social media platforms. The branding and subsequent marketing campaign was developed and is being managed by The Eisen Agency, a nationally award winning branding, marketing and media agency that works with destination points, municipalities and businesses.

Summit County

OH Patch Team

Cleveland Metropolitan Area

Fairlawn-Bath

Ohio

City of Fairlawn Officially Brands Market Street as The 18 Corridor. The City of Fairlawn has branded their section of State Route 18, a 2.1 mile...

Katie Wyatt was working at a large salon, but longed to start her own business. That's a scary step, though -- and expensive. She found her solution at <a href="http://www.solasalonstudios.com/" rel="nofollow" target="_blank">Sola Salon Studios</a>, a new Fairlawn business that allows stylists to run their own business without the risks or costs of owning a traditional salon. "At first it seemed overwhelming," said Wyatt, whose business is called KT Hair Design. "But they (Sola management) help you with as little or as much as you want." The 23 owners at the new Fairlawn location -- mainly hair stylists, with a massage therapist, nail technician and esthetician in the mix -- can rent their own small studios for about the cost of renting a chair at a conventional salon. The studios come with a chair, shampoo bowl, cabinets and mirrors, and the rest is up to the new owner. "You completely make your own design," Wyatt said.  The Fairlawn location at 3029 Smith Rd., in the Summit Plaza, opened about five weeks ago. The owners can set their own hours with 24/7 access to the building. They handle their own reception services -- most use their cell phones for appointments with their clients -- and use phone attachments for credit card payments. Wyatt said her clients appreciate the modern, quiet setting and the privacy. "You don't have 12 people with blow dryers all around you," she said. Sola Salon Studios was established in 2003 in Colorado and now has more than 70 locations in 20 states.

Katie Wyatt was working at a large salon, but longed to start her own business. That's a scary step, though -- and expensive.

She found her solution at <a href="http://www.solasalonstudios.com/" rel="nofollow" target="_blank">Sola Salon Studios</a>, a new Fairlawn business that allows stylists to run their own business without the risks or costs of owning a traditional salon. "At first it seemed overwhelming," said Wyatt, whose business is called KT Hair Design. "But they (Sola management) help you with as little or as much as you want."

The 23 owners at the new Fairlawn location -- mainly hair stylists, with a massage therapist, nail technician and esthetician in the mix -- can rent their own small studios for about the cost of renting a chair at a conventional salon. The studios come with a chair, shampoo bowl, cabinets and mirrors, and the rest is up to the new owner.

"You completely make your own design," Wyatt said.  The Fairlawn location at 3029 Smith Rd., in the Summit Plaza, opened about five weeks ago.

The owners can set their own hours with 24/7 access to the building. They handle their own reception services -- most use their cell phones for appointments with their clients -- and use phone attachments for credit card payments. Wyatt said her clients appreciate the modern, quiet setting and the privacy. "You don't have 12 people with blow dryers all around you," she said. Sola Salon Studios was established in 2003 in Colorado and now has more than 70 locations in 20 states.

Small, private studios are the focus at Sola