Fairlawn Officially Brands Market Street as The 18 Corridor

The 18 Corridor

City of Fairlawn Officially Brands Market Street as The 18 Corridor. The City of Fairlawn has branded their section of State Route 18, a 2.1 mile stretch along Market Street, officially as The 18 Corridor. With this branding effort, their goal is to attract more visitors and business to the city, and encourage them to take advantage of the many shops, businesses, restaurants and lodging. The campaign is also aiming to encourage tourists to stay in Fairlawn lodging when taking in the many sites in the Greater Cleveland and Greater Akron areas. The city will also use the effort to attract new businesses to locate or relocate to Fairlawn, while also encouraging redevelopment and updating of existing properties. There will be several programs put into motion in the next months and years to help achieve this goal. Planned marketing executions will include the development of traditional and online digital billboards, a social media campaign, several community related events, video development and public relations. Local businesses will also have multiple opportunities to partner with the city throughout the campaign. The City of Fairlawn launched a new website in conjunction with the branding effort, designed to promote local businesses and the programs they will be implementing. The new website can be accessed at www.The18Corridor.com. Businesses in the area will also be able to promote their business on the new website and The 18 Corridor social media platforms. The branding and subsequent marketing campaign was developed and is being managed by The Eisen Agency, a nationally award winning branding, marketing and media agency that works with destination points, municipalities and businesses.

Summit County

OH Patch Team

Cleveland Metropolitan Area

Fairlawn-Bath

Ohio

City of Fairlawn Officially Brands Market Street as The 18 Corridor. The City of Fairlawn has branded their section of State Route 18, a 2.1 mile...

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Editor's Note: A previous version of this article stated the new located opened Friday. That date was found on an erroneous email sent out by the company. The grand opening events take place Saturday, Feb. 4. Bring your furry friend to the grand opening celebration in its new location in Fairlawn Town Centre on Saturday. The pet store, which was located next to , will now neighbor in 11,000 square feet of the former Circuit City building. The new address is 2789 W. Market St. Grand opening ceremonies include free dog and cat nail trims from 10 a.m. to 5 p.m. and a "Pets N' People pizza party" from 11 a.m. to 2 p.m. The new store will also feature a self-serve dog wash. Pet Supplies "Plus" was asked to move to make way for the expansion of which will moved down several spaces in December, giving the store a slight increase in square footage.

Editor's Note: A previous version of this article stated the new located opened Friday. That date was found on an erroneous email sent out by the company. The grand opening events take place Saturday, Feb. 4. Bring your furry friend to the grand opening celebration in its new location in Fairlawn Town Centre on Saturday.

The pet store, which was located next to , will now neighbor in 11,000 square feet of the former Circuit City building. The new address is 2789 W. Market St. Grand opening ceremonies include free dog and cat nail trims from 10 a.m. to 5 p.m. and a "Pets N' People pizza party" from 11 a.m. to 2 p.m. The new store will also feature a self-serve dog wash.

Pet Supplies "Plus" was asked to move to make way for the expansion of which will moved down several spaces in December, giving the store a slight increase in square footage.

Pet Supplies "Plus" will open at its new location Saturday.