Fairlawn Officially Brands Market Street as The 18 Corridor

The 18 Corridor

City of Fairlawn Officially Brands Market Street as The 18 Corridor. The City of Fairlawn has branded their section of State Route 18, a 2.1 mile stretch along Market Street, officially as The 18 Corridor. With this branding effort, their goal is to attract more visitors and business to the city, and encourage them to take advantage of the many shops, businesses, restaurants and lodging. The campaign is also aiming to encourage tourists to stay in Fairlawn lodging when taking in the many sites in the Greater Cleveland and Greater Akron areas. The city will also use the effort to attract new businesses to locate or relocate to Fairlawn, while also encouraging redevelopment and updating of existing properties. There will be several programs put into motion in the next months and years to help achieve this goal. Planned marketing executions will include the development of traditional and online digital billboards, a social media campaign, several community related events, video development and public relations. Local businesses will also have multiple opportunities to partner with the city throughout the campaign. The City of Fairlawn launched a new website in conjunction with the branding effort, designed to promote local businesses and the programs they will be implementing. The new website can be accessed at www.The18Corridor.com. Businesses in the area will also be able to promote their business on the new website and The 18 Corridor social media platforms. The branding and subsequent marketing campaign was developed and is being managed by The Eisen Agency, a nationally award winning branding, marketing and media agency that works with destination points, municipalities and businesses.

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OH Patch Team

Cleveland Metropolitan Area

Fairlawn-Bath

Ohio

City of Fairlawn Officially Brands Market Street as The 18 Corridor. The City of Fairlawn has branded their section of State Route 18, a 2.1 mile...

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It was a long year, but Summit County United Way managed to beat its campaign goal of $11 million by raising $11.2 million. "We are so grateful to all the donors who made surpassing our goal possible," said Brian Moore, volunteer campaign chairman.  "It confirms that the heart and soul of our community are second to none.  What a privilege it's been to be a part of the United Way team for this campaign." United Way of Summit County Senior Vice President Katie Rennard said results of the campaign from 2010 to 2011 grew by 1.5 percent. "The long-term and short-term results of our United Way campaigns here in Summit County exceed the results of the other big cities in Ohio," Rennard said. "Between 2000 and 2010, our campaigns were up 7.4 percent, while the other five big cities in the state were all down for the same time frame." United Way's two largest corporate campaigns were through Goodyear Tire and Rubber Company with $1.37 million and FirstEnergy Corp. with $1.18 million. Some other campaign contributors include GOJO Industries, Inc., The University of Akron, Myers Industries, Inc., State &amp; Federal Communications, Inc., and Roetzel &amp; Andress Law Firm. Throughout the next ten years, United Way will move toward a more focused approach to addressing community-level issues, by showing measurable progress in the areas of education, income and health, the building blocks for a good life.

It was a long year, but Summit County United Way managed to beat its campaign goal of $11 million by raising $11.2 million.

“We are so grateful to all the donors who made surpassing our goal possible,” said Brian Moore, volunteer campaign chairman.  “It confirms that the heart and soul of our community are second to none.  What a privilege it’s been to be a part of the United Way team for this campaign.” United Way of Summit County Senior Vice President Katie Rennard said results of the campaign from 2010 to 2011 grew by 1.5 percent.

"The long-term and short-term results of our United Way campaigns here in Summit County exceed the results of the other big cities in Ohio," Rennard said. "Between 2000 and 2010, our campaigns were up 7.4 percent, while the other five big cities in the state were all down for the same time frame." United Way's two largest corporate campaigns were through Goodyear Tire and Rubber Company with $1.37 million and FirstEnergy Corp. with $1.18 million. Some other campaign contributors include GOJO Industries, Inc., The University of Akron, Myers Industries, Inc., State &amp; Federal Communications, Inc., and Roetzel &amp; Andress Law Firm.

Throughout the next ten years, United Way will move toward a more focused approach to addressing community-level issues, by showing measurable progress in the areas of education, income and health, the building blocks for a good life.

Final campaign collections total more than $11 million.