Fairlawn Officially Brands Market Street as The 18 Corridor

The 18 Corridor

City of Fairlawn Officially Brands Market Street as The 18 Corridor. The City of Fairlawn has branded their section of State Route 18, a 2.1 mile stretch along Market Street, officially as The 18 Corridor. With this branding effort, their goal is to attract more visitors and business to the city, and encourage them to take advantage of the many shops, businesses, restaurants and lodging. The campaign is also aiming to encourage tourists to stay in Fairlawn lodging when taking in the many sites in the Greater Cleveland and Greater Akron areas. The city will also use the effort to attract new businesses to locate or relocate to Fairlawn, while also encouraging redevelopment and updating of existing properties. There will be several programs put into motion in the next months and years to help achieve this goal. Planned marketing executions will include the development of traditional and online digital billboards, a social media campaign, several community related events, video development and public relations. Local businesses will also have multiple opportunities to partner with the city throughout the campaign. The City of Fairlawn launched a new website in conjunction with the branding effort, designed to promote local businesses and the programs they will be implementing. The new website can be accessed at www.The18Corridor.com. Businesses in the area will also be able to promote their business on the new website and The 18 Corridor social media platforms. The branding and subsequent marketing campaign was developed and is being managed by The Eisen Agency, a nationally award winning branding, marketing and media agency that works with destination points, municipalities and businesses.

Summit County

OH Patch Team

Cleveland Metropolitan Area

Fairlawn-Bath

Ohio

City of Fairlawn Officially Brands Market Street as The 18 Corridor. The City of Fairlawn has branded their section of State Route 18, a 2.1 mile...

Fairlawn police got two reports of spare tires stolen from Jeeps last week. In one case, a woman said she parked her Jeep Wrangler at PetSmart on West Market Street March 5 and came out to find the spare tire, valued at $700, gone. She reported the theft March 13. A day earlier, a man who parked near Firestone at Summit Mall found someone had used a lug wrench or other tool to remove the spare tire from his Jeep. Shoplifter Gets Creative A security officer at Dillard's got suspicious March 13 when he saw a man leave the fitting room with fewer shirts than he went in with. He also recognized the shopper as someone with a prior shoplifting arrest who had been banned from the store. The officer found Polo shirts valued at $229 inside an Nike shoebox, which the man was carrying in a Finish Line bag. Bold Move A shopper at Earth Fare loaded six juicers worth $1,049 into her cart March 9 and moved it near the door. She was able to later push the cart out to a car and get away, a report said.

Fairlawn police got two reports of spare tires stolen from Jeeps last week. In one case, a woman said she parked her Jeep Wrangler at PetSmart on West Market Street March 5 and came out to find the spare tire, valued at $700, gone.

She reported the theft March 13. A day earlier, a man who parked near Firestone at Summit Mall found someone had used a lug wrench or other tool to remove the spare tire from his Jeep.

Shoplifter Gets Creative A security officer at Dillard's got suspicious March 13 when he saw a man leave the fitting room with fewer shirts than he went in with.

He also recognized the shopper as someone with a prior shoplifting arrest who had been banned from the store. The officer found Polo shirts valued at $229 inside an Nike shoebox, which the man was carrying in a Finish Line bag.

Bold Move A shopper at Earth Fare loaded six juicers worth $1,049 into her cart March 9 and moved it near the door. She was able to later push the cart out to a car and get away, a report said.

The following information was provided by the Fairlawn Police Department