Letter to the Editor: The Beck Center’s Got a New Identity

This letter to the editor was submitted by Lucinda Einhouse, the executive director of . 

As a valued member of the Beck Center community, I would like to tell you about some exciting changes that are happening here. We have been working on refining the Beck Center brand to better reflect what we do and who we are today. This will help us create a stronger identity that highlights the breadth and depth of our programming into the future.

What We're Doing

As part of this branding initiative we have updated our logo with a contemporary new look. We have also developed stronger, more cohesive messaging that focuses on what makes Beck Center unique with emphasis on the excellent programming we offer. You will notice some immediate changes in our look and feel, while others will introduced more gradually over the next several months. 

Why We're Doing This Work

Beck Center has been an area leader in the arts for many years. Over time our organization and its programs have grown and evolved. Our primary objective is to highlight the importance of everything we offer – from our growing arts education programs and professional theater to our community outreach and gallery exhibitions. This will improve our visibility and overall identity in the marketplace, which will ultimately strengthen our ability to inspire and enrich the community through the arts.

We hope you are as excited about these changes as we are. Thank you for your continued support of the Beck Center!

Sincerely,

Cindy Einhouse