SquareShare Studios Takes 'People-Centric' Approach to Event Marketing

SquareShare Studios isn’t your grandma’s event promotion company, that's for sure.

The six-member team is taking event marketing to a whole new level, pushing out quality content related to the event (think photos, videos, Facebook posts and tweets) on site and online.

Most recently, the four-month-old company has taken on ystark!’s Twenty Under 40 event, About magazine's annual party and the Weapons of Mass Creation Fest in Cleveland. And at those events, the SquareShare team has kept event-goers engaged through things like a large-scale photo booth (aka, “The Square”), and continuous photo and video updates before, during and after the event.

“We want everyone who’s not at that event to wish they were and to want to go next year,” SquareShare President Dave Zingery said. “And I think that’s the thing we really excel at is capturing that excitement, that energy from the event and sharing it with the world.”

So how do you tell if the company's marketing strategy worked for a certain event? It's all in the numbers; the company reports back marketing metrics to the event organizers.

One of the most popular strategies employed by the SquareShare folks is The Square. The expandable photo booth arrives on site complete with props, a customized backdrop and TV screens so that people can see their photos as they’re taken. Those photos, which are watermarked with the event name, are immediately posted online.

“It’s people-centric. It’s human content,” Zingery said. “So what’s naturally going to happen is the people in it are going to talk about it. They’re going to share it.”

And once the event is over, SquareShare keeps people talking about it through social media posts and contests. Contests could include asking event-goers to share their favorite moments from the event through Tout, a website that records 15-second video status updates.

“It’s super human,” Zingery said of the contest. “It’s straight from the mouth of the attendees.”

He said the company has no boundaries on how far they'll travel for an event. And no boundaries when it comes to creativity, either.

"It's all limited by how creative and how far you're willing to go," Zingery said. "And we're pretty creative and we're willing to go pretty far."

Intersted in learning more about SquareShare Studios? Make sure to check out the company's website, "like" them on Facebook and follow them on Twitter.