Fifth Thursday Series Presents 'Winning on Social Media'

From Fifth Thursday Series: Solon Chamber of Commerce announces the next 5th Thursday Series: Winning on Social Media: Crisis Management and Communications with speaker Stephanie York, Hennes Communications, Thursday, March 30, 8 a.m. – 9:30 a.m. at Gardiner Training Room

31300 Bainbridge Road, Solon. There is no fee to Solon Chamber members & guests; $10 for non-members and is open to the public.

Facebook, Twitter, Instagram, Snapchat and more – are now the places where a reputation built up over years of good work can be shattered in an instant. So, isn’t it crucial to understand social media, how to react when attacked on it – and how to use it to your advantage?

Experience has shown that the faster and more forthrightly a company responds when an event begins to emerge on social media, the more likely it is to contain or neutralize what might otherwise become an extended and damaging attack on its reputation and brand. The challenge is being able to quickly assess which online comments and activity warrant a response, the degree of response called for and the content of that response – in situations where not all the facts are known and multiple parties within the organization must have a say in what is issued.

This fast-paced talk will focus on a highly-strategic approach to communicating during a wide variety of situations, offering methods for establishing and maintaining “control of the message,” enabling you to move your message forward or mount a defense against a sudden press onslaught.

Stephanie York serves as vice president at Hennes Communications and brings 25 years of legal, governmental, hospital, political, digital media and public relations experience to the agency.

York specializes in crisis communications, crisis management, litigation communications, issues management, media relations and digital media. She can quickly evaluate developing issues and produce effective strategic messages to aid clients coping with reputation management concerns, escalating events and breaking crises. Hennes Communications was recently featured in Crains.

Check-in begins at 7:45 a.m. and the program begins at 8:00 a.m. There is no fee to Solon Chamber members & guests; $10 for non-members and is open to the public. For more information and to register go to www.solonchamber.com or call 440-248-5080.

5th Thursday Series is presented by the Sales & Marketing Connection Group and is FREE to all Solon Chamber members, employees & guests. This series targets sales & marketing professionals and falls on the 5th Thursday of the month. Future dates at this location in 2017 are June 29 and November 30, 2017.

Photo courtesy of Fifth Thursday