Rita's Italian Ice Introduces Nerds Grape Ice Flavor

BENSALEM TOWNSHIP, PA — Rita's Italian Ice & Frozen Custard has unveiled a new summer flavor.

The Bensalem Township-based company has teamed up with a candy icon to introduce NERDS Grape flavored Ice.

NERDS Grape flavored Ice will be available for a limited time at all Rita’s locations starting on Monday. The sweet, crunchy, and tangy flavor invites guests to taste nostalgia this summer.

Rita's, in partnership with NERDS, is also proud to unveil the all new – BABY NERDSTM – which will make its first-ever appearance as an official NERDS dessert topping with Rita’s locations across the country on Monday ahead of its official introduction into the broader QSR industry in spring 2025.

Smaller in size than NERDS candy, but with just as much flavor, the topping will become an addition to Rita’s menu.

Rita’s will deliver NERDS Grape flavored Ice in a Rita’s Gelati layered with creamy Vanilla Custard and topped with BABY NERDSTM.

Rita’s app users can enjoy a free taste of the exciting new BABY NERDSTM topping when they purchase a Gelati or Gelati Blender and redeem the one-time-use reward through their loyalty app at participating Rita’s locations. New app users will receive the reward when they sign-up through July 21.

"We are thrilled to introduce our guests to the innovative and adventurous sweet, crunchy, and tangy flavor of NERDS® Grape flavored Ice this summer,” said Madalyn Weintraub, Senior Director of Marketing at Rita's Italian Ice & Frozen Custard. "Being the first to launch the BABY NERDSTM topping is an incredible opportunity to offer our guests a unique and fun experience they can only find at Rita’s. This partnership exemplifies our dedication to continually bringing fresh and exciting flavors to our menu. We are excited for guests to create unforgettable summer memories with a Rita’s in their hand!"

Rita’s signature Italian Ice is made fresh daily on-site and available in a rotating daily selection from over 80 flavors. Other menu items at Rita’s include creamy Frozen Custard, signature Gelati, Concretes, Frozen Coffee, Rita’s BlendersT, Milkshakes, and more.

For more information about Rita’s Italian Ice & Frozen Custard and to find your closest location, please visit http://www.ritasice.com/.