Martin Guitar Hires Local Company to Redesign Website

The website for has taken one more step toward a complete redesign.

The Upper Nazareth-based company announced on Oct. 7 that it has hired Liquid Interactive from Breinigsville, Lehigh County, to give not only its main website an overhaul, but also its online store, also known as the 1833 Shop, and its string division microsite.

• www.martinguitar.com

• www.martinstrings.com

• www.martinguitar.com/1833/

"We were seeking an agency that intimately understood the iconic Martin Guitar brand and the marketing direction we are moving [toward] in order to strengthen our presence in the digital world," said Amani Duncan, director of promotional marketing for Martin Guitar, in a press release.

According to the press release, the notable features of the new site will include:

1. The Guitar Finder will be "a tool that will make finding the right guitar simple for both novice and experienced players."
2. The creative design updates "will generate customer interaction and improve the overall user experience and brand engagement."
3. A mobile website will be developed. The mobile version will coincide with the redesign, "allowing for streamlined browsing from mobile devices as well as a Spanish-language microsite."