Arts & Entertainment
With New Taylor Swift Music On The Way, This Philadelphia Store Is Also Entering Its Next Era
"I'm going to lean into the show tunes, showbiz vibe until we know what the track list is," owner Mallory Minor said.
August 13, 2025
It is a new era at "Minor Details," a shop in Philadelphia's Manayunk neighborhood that's become known for its Taylor Swift-related merchandise.
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"I already have some ideas. I'm going to lean into the show tunes, showbiz vibe until we know what the track list is," owner Mallory Minor said when talking about Swift's 12th studio album, which the popstar announced Tuesday (Aug. 12) at 12:12 a.m.
We first introduced you to this "Swiftie Shop" around the time the NFL "Love Story" between Taylor Swift and Travis Kelce was just beginning.
Find out what's happening in Philadelphiafor free with the latest updates from Patch.
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