Breinigsville Business Takes on Martin Guitar

Liquid Interactive of Breinigsville, an interactive marketing company, has been hired by to redesign the world-renown guitar maker’s websites.

"We are very excited to be working with Martin Guitar's outstanding team of marketers. Partnering with a world-class brand like Martin Guitar is a great opportunity for all of us at Liquid to put our digital strategies to work," said Justin Odom, Liquid's director of strategy and insights.  "By recognizing the direction in which Martin Guitar is heading, we are able to create an interactive strategy that will meet its brand objectives and set the company up for continued growth."

Martin Guitar of Upper Nazareth announced on Oct. 7 that it has hired Liquid Interactive to give not only its main website an overhaul, but also its online store, also known as the 1833 Shop, and its string division microsite.

"We were seeking an agency that intimately understood the iconic Martin Guitar brand and the marketing direction we are moving [toward] in order to strengthen our presence in the digital world," said Amani Duncan, director of promotional marketing for Martin Guitar, in a press release.

According to a press release, the notable features of the new site will include:

1. The Guitar Finder will be "a tool that will make finding the right guitar simple for both novice and experienced players."
2. The creative design updates "will generate customer interaction and improve the overall user experience and brand engagement."
3. A mobile website will be developed. The mobile version will coincide with the redesign, "allowing for streamlined browsing from mobile devices as well as a Spanish-language microsite."