Upstate Consultant Featured in Politico

There were a lot of reasons why President Obama was re-elected in November.

One of them was his campaign's ability to make the most of the seemingly infinite amount of data on voters and prioritize talking to people who were more likely to support the President. It was reported that the Obama team employed 120 software programmers to extract such information while Mitt Romney's team had just four.

The term "Big Data" is in vogue these days, and making sense of it or "mining it" is critical for just about any organization or political campaign's success.

Greenville consultant Chip Felkel understands this dynamic better than most. His company has created the RAP Index, which helps groups measure the strength of its relationships from a political and business perspective. Its ability to connect groups who did not even realize what they had in common has the potential to be a game-changer--to use the parlance of the day.

So much so, that the RAP Index was featured in Politico--the go-to publication for the political class inside the Washington, DC Beltway.

Read the story in Politico HERE.

Felkel told Patch, "It's fantastic exposure for a product we think is long overdue. The RAP Index puts people back in the process."

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