Clear Lake Area Chamber Of Commerce: Clear Lake Connections Podcast Episode 55 | Branding, Promotion And Getting Your Name Out There.

Press release from the Clear Lake Area Chamber Of Commerce:

February 15, 2022

This week on Clear Lake Connections Podcast presented by UTMB Health: Meet Alice McCalla, Owner of Fully Promoted. In this weeks episode, Alice discusses the importance and functionality of branding, the different ways you can get your name out there to find your next client and how to present your business professionally. Alice also talks about when she knew it was time to start her own business and the advantages of being a part of a franchise.

Fully Promoted is formerly ‘Embroid Me’, 5-7 years ago corporate switched from to a B-C to a B-B Business. They work with businesses in the area and across the country create branded apparel, promotional products, printed marketing materials, trade show swag and trade show displays. Anything you can think of to put your brand on they can do it. She thinks this is important because it can differ from industry to industry. In this day and age, it presets your team as a team, and it presents them professionally. If they have a brick and mortar, it makes it easier for their clients to find the staff and ask questions and what they need.

There’s a lot that branding and promotional products can do, It’s a way to always have your name out there. It’s what you want, your name in front of your client. The more they se your name the more impressions they have. If its quality product and it looks good, then it will make that connection. The hottest items for swag are tech items like headphones, phone stands that serve as speakers and a charger, ear buds, drink wear, bags, and wearables such as hats.

She got into this business: she spent 30+ years working in marketing, promotions, and brand management for UTMB and Houston Methodist. She then decided instead of banging her head against the wall for someone else, she was going to do it for herself. She knew it was time to start a business because she had enough of the staff meetings, the excuses of the corporate world and other things.

Alice feels like in a way the universe was speaking to her. The old ‘Embroid Me’ was over by the movie theater. She would get on the Bypass and see it and did research on it. She then answered an ad that was open for a business for sale in the area and it was the ‘Embroid Me’. Fully Promoted is a franchise that is all over Houston. The advantage of the franchise route s having someone to fall back on. The support of the corporate office is always helpful if needed if her system were to go don or something else. In an industry like hers where price points and selection are a big part of what she does it’s the franchise having buying power with brands across the country and around the world, she likes that she can get what she needs for her clients and that she can reach out to other franchise owners for ideas, and it really is a collaborative effort.

This press release was produced by the Clear Lake Area Chamber Of Commerce. The views expressed here are the author’s own.