Local Resident Brings No. 1 Flooring Franchise to Area

(Austin, Texas)-Eduardo Aldrete is betting big on himself and he believes he’s chosen the right vehicle to help him fulfill his dream. The 29-year-old Austin resident recently became a franchise owner with Floor Coverings International, the brand that’s consistently ranked No. 1 in the mobile flooring category, visiting customers’ homes in a Mobile Flooring Showroom stocked with thousands of flooring samples from top manufacturers. Having launched in January, Floor Coverings International of East Austin serves customers from East Austin and extending out to Bastrop.

Aldrete was formerly in sales for one of the world’s largest IT solutions providers, but he wanted to chase his dream and decided there wasn’t a better time than now to pursue it. Even though he had job security in one of the tech capitals of the country, Aldrete took out a home equity line of credit and on January 24 launched operations as a small-business owner before he turned 30.

“I decided to work for my own dream rather than work for someone else’s dream,” Aldrete said. “If I already work hard, I’d rather work hard for myself. I prefer to take risks while I’m young and my only responsibility is work. Don’t postpone your dreams. My biggest nightmare would be having regrets when I’m old.”

In Floor Coverings International, Aldrete found a company that has tripled in size since 2005 by putting a laser focus on consumer buying habits and expressed desires, its impressive operating model, growth ability, marketing, advertising, and merchandising. Floor Coverings International further separates itself from the competition through its customer experience, made up of several simple and integrated steps that exceed customers’ expectations. For this, Floor Coverings International was given the Innovation Award for Customer Response from Franchise Update Media in 2020, and the same award again in 2021 for Best Use of Technology. Franchise Update is the benchmark publication and conference entity that is the Gold Standard of Franchising.

With the home improvement industry booming, the flooring market is also keeping pace. The global flooring market was estimated to reach $409 billion in 2021, according to Grand View Research. The market is expected to grow at an annual rate of more than six percent through 2028, reaching overall sales of $621 billion.

“Obviously the pandemic brought an explosion in the number of people working from home,” Aldrete said. “That is definitely resulting in homeowners wanting to invest more in their homes.”

For more information, visit https://eastaus.floorcoveringsinternational.com/.

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About Floor Coverings International

Norcross, GA-based Floor Coverings International has ranked consistently as the No. 1 Mobile Flooring Franchise in North America by Entrepreneur Magazine. The 181 franchisees and their Design Associates offer a unique in-home experience with a mobile showroom that comes directly to the client’s door. More than 3,000 flooring choices are available to view in the home with and alongside the existing lighting, paint, and furniture. The company will open several more locations throughout the U.S. and Canada through franchise expansion in 2022. For franchise information, please visit www.opportunities.flooring-franchise.com and to find your closest location go to www.floorcoveringsinternational.com.