Is nostalgia enough to bring buyers to new Toyota Supra?

What it is: The Toyota Supra is Toyota’s current king of performance cars. After a nearly 20-year break, it was released in 2020 as a fire-spitting, turbocharged rocket. The previous version, which was featured prominently in the 2001 cult classic film ‘The Fast and the Furious,’ fueled the desires of many a millennial, and with that generation now starting to reach almost 40 years old, they have the income available to purchase shiny new sports cars.

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