“Born in the USA” was blaring from loudspeakers as hundreds of women gathered outside the entrance to Boone Pickens Stadium, home to the Oklahoma State University Cowboys football team in Stillwater, Okla.
The sun was shining and the chatter was lively as Mack Butler, director of operations for OSU Athletics, greeted the large group, who headed down to the locker room to pick up a tote bag filled with information and a personalized football.