Applebee's Offers $1 Margaritas In Austin And Beyond To Remind They're Also A Bar [Video]

AUSTIN, TX — Officials at Applebee's Neighborhood Grill + Bar wants you to remember the second part of their descriptive name by offering $1 margaritas throughout October.

In a press release, the dining chain said it would be offering its Dollarita™ as part of its month-long national celebration of Applebee's Neighborhood Appreciation Month.

"It's seriously just $1 – 100 pennies, that's all," company officials said. "Served on the rocks, these $1 margaritas are available from open to close at participating Applebee's restaurants every day in October."

Company offer tips for combining the margaritas with their menu offerings: "Go ahead, put that dollar burning a hole in your pocket to good use and buy yourself something delicious."

But officials acknowledge it's really about reminding customers about the "bar" part of their branding: "We focus on our food a lot, but 'bar' is in our name, and it is an integral part of what makes Applebee's a great neighborhood destination," said Patrick Kirk, vice president of beverage innovation. "Our $1 margaritas in October give us a chance to show our guests a little love, giving them a totally unbeatable offer as a gesture of our sincere appreciation for their patronage."

Applebee's officials noted their $1 margarita is available all day, every day while dining in at participating Applebee's locations for the entire month of October. For more information on limited time offers from Applebee's, check out the online menu and stop by your neighborhood Applebee's.

Needless to say, company officials add: "When celebrating with the Dollarita, Applebee's reminds you to please drink responsibly."

There are three Applebee's restaurants in the Austin area:

• 5010 West Highway 290 in Dripping Springs, (512) 892-1966
• 6315 S Interstate Highway 35 in South Austin, (512) 912-0202
• 7522 N I-35 Service Rd. South in North Austin, (512) 371-7018
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To say people were excited about the offer is to indulge in understatement. As is the wont of people today, margarita mavens' glee was expressed on social media with emotions ranging from subdued excitement to outright hysteria.

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