Floor Coverings International Comes to Spring and North Houston

(Houston, Texas)-Fueled by the Great Resignation, the country’s “quit rate” reached a 20-year high last November. Forty-year-old Anthony Imperato is part of that movement as he and his wife, 37-year-old Crystal, recently became new franchise owners with Floor Coverings International, the brand that’s consistently ranked No. 1 in the mobile flooring category, visiting customers’ homes in a Mobile Flooring Showroom stocked with thousands of flooring samples from top manufacturers. The Tomball residents launched operations in May, with Floor Coverings International of Spring serving customers throughout Spring and North Houston.

Anthony was in the automotive industry for 22 years while Crystal is still working as a hairdresser and has been in that industry for 18 years. They pursued franchising because they wanted a better future and quality of life for themselves and their son. When it comes to being “all in” on this new chapter, there is no middle ground for the couple. “We decided to take this leap of faith from our steady jobs,” Anthony said. “We put everything on the line for this business and plan to make it one of our best successes yet.” Added Crystal: “We wanted more freedom to have with our family, the ability to control our schedule and have our lives be more fulfilling.”

In Floor Coverings International, Anthony and Crystal found a company that has tripled in size since 2005 by putting a laser focus on consumer buying habits and expressed desires, its impressive operating model, growth ability, marketing, advertising, and merchandising. Floor Coverings International further separates itself from the competition through its customer experience, made up of several simple and integrated steps that exceed customers’ expectations. For this, Floor Coverings International was given the Innovation Award for Customer Response from Franchise Update Media in 2020, and the same award again in 2021 for Best Use of Technology. Franchise Update is the benchmark publication and conference entity that is the Gold Standard of Franchising.

“I believe my previous career experience will be a great asset when interacting with customers,” Anthony said. “I was able to sell and honestly explain WHY a service was needed. Customers trusted me and that in itself is something I feel will help our business grow exponentially.”

According to the latest figures, there are more than 5.5 million family businesses in the United States and family-owned businesses contribute to 57 percent of the GDP and employ 63 percent of the workforce. As with any new venture, Anthony and Crystal know there is a learning curve that comes with working alongside your spouse. “You have to be willing to compromise and be open-minded to other ideas different from what you may have envisioned,” Crystal said. “And it’s also important to know when to shut the business off at the end of the day to make time for yourselves.”

With the home improvement industry booming, the flooring market is also keeping pace. The global flooring market was estimated to reach $409 billion in 2021, according to Grand View Research. The market is expected to grow at an annual rate of more than six percent through 2028, reaching overall sales of $621 billion.

As they embark on their new venture in franchising with the No. 1-rated brand in its industry, Crystal had some words of advice for other would-be entrepreneurs or potential franchise owners. “Be OK with being out of your comfort zone,” she said. “As with any job, there will be good days and bad days for sure, but always know you’ve got support all around you. It will be worth it!”

For more information, visit https://ncentralhouston.floorcoveringsinternational.com/ or call 832-604-5125.

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About Floor Coverings International

Norcross, GA-based Floor Coverings International has ranked consistently as the No. 1 Mobile Flooring Franchise in North America by Entrepreneur Magazine. The 181 franchisees and their Design Associates offer a unique in-home experience with a mobile showroom that comes directly to the client’s door. More than 3,000 flooring choices are available to view in the home with and alongside the existing lighting, paint, and furniture. The company will open several more locations throughout the U.S. and Canada through franchise expansion in 2022. For franchise information, please visit www.opportunities.flooring-franchise.com and to find your closest location go to www.floorcoveringsinternational.com.