Local Couple Brings Floor Coverings International to Area

(Magnolia, Texas)-The numbers are astounding, and you can count the husband-and-wife team of John Gero and Cheryl Kirsch among them. What’s been called the Great Resignation has been carrying on for some time now and the figures certainly give one pause. More than 4.5 million Americans voluntarily left their jobs in November, according to the U.S. Department of Labor, representing the highest number in two decades of government tracking. Leaving behind two-plus-decade careers, the Spring residents recently became franchise owners with Floor Coverings International, the brand that’s consistently ranked No. 1 in the mobile flooring category, visiting customers’ homes in a Mobile Flooring Showroom stocked with thousands of flooring samples from top manufacturers. Having launched operations in December, Floor Coverings International of Northwest Houston serves customers throughout The Woodlands, Spring, Tomball and Magnolia.

John spent 25 years as a project manager while Cheryl spent an equal number of years in outside sales. Gero said the time had simply come to start looking out for No. 1. “We both grew tired of helping other businesses prosper and watching them retire while we were still grinding. We decided to buy a Floor Coverings International franchise to build a legacy for our family,” said Gero, who added the couple hopes to bring their sons into the business as it grows.

In Floor Coverings International, John and Cheryl found a company that has tripled in size since 2005 by putting a laser focus on consumer buying habits and expressed desires, its impressive operating model, growth ability, marketing, advertising, and merchandising. Floor Coverings International further separates itself from the competition through its customer experience, made up of several simple and integrated steps that exceed customers’ expectations. For this, Floor Coverings International was given the Innovation Award for Customer Response from Franchise Update Media in 2020, and the same award again in 2021 for Best Use of Technology. Franchise Update is the benchmark publication and conference entity that is the Gold Standard of Franchising.

With the home improvement industry booming, the flooring market is also keeping pace. The global flooring market was estimated to reach $409 billion in 2021, according to Grand View Research. The market is expected to grow at an annual rate of more than six percent through 2028, reaching overall sales of $621 billion.

Since launching their small business, Gero and Kirsch have also become part of another large U.S. demographic. According to the National Federation of Independent Businesses, 43 percent of small businesses are family owned and run, with 53 percent all sharing a role in daily operations. Gero has some words of advice for those either already in a small business or pursuing a similar venture.

“Leave the business issues at the door when you get home,” he said. “Home is why you started the business.”

For more information, visit https://nwhouston.floorcoveringsinternational.com/.

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About Floor Coverings International

Norcross, GA-based Floor Coverings International has ranked consistently as the No. 1 Mobile Flooring Franchise in North America by Entrepreneur Magazine. The 181 franchisees and their Design Associates offer a unique in-home experience with a mobile showroom that comes directly to the client’s door. More than 3,000 flooring choices are available to view in the home with and alongside the existing lighting, paint, and furniture. The company will open several more locations throughout the U.S. and Canada through franchise expansion in 2022. For franchise information, please visit www.opportunities.flooring-franchise.com and to find your closest location go to www.floorcoveringsinternational.com.