Indoor Ski Slope Resort Developer Launches Stock Offering To Generate Funds, Interest

LORTON, VA — Alpine-X, the developer of a new indoor snowsports resort at a closed-off portion of the Fairfax County landfill in Lorton, is holding a stock offering to the general public, an offering that has already attracted more than 75 investors, totaling $120,000, in its first week.

The company expects to use proceeds from the stock offering to fund early development costs of the planned resort in Lorton. Proceeds from the stock offering also will go toward the company’s expansion into new markets across North America.

The offering will be conducted online through the Republic portal.

The Lorton facility, a $225 million project called Fairfax Peak, will serve as the company's flagship indoor winter sports venue. Alpine-X hopes to have a luxury hotel, a gravity-powered mountain coaster, zip lines, and food and beverage outlets to be located next to the facility.

Alpine-X said its stock offering provides investors with the opportunity to own a piece of the company for less than the cost of a day of skiing or snowboarding at most outdoor resorts.

The company’s planned resort in Lorton will be its first in North America. Each resort will have skiing, snowboarding and snow play on an indoor mountain, a hotel, and several food and beverage options.

SEE ALSO: Indoor Ski Slope In Lorton To Serve As Alpine-X's Flagship Resort

“Our message is ‘Snowsports for Everyone’ and allowing the public to invest at this early stage gives everyone an opportunity to become a ‘Snow Mogul’ and own a part of Alpine-X,” John Emery, CEO of Alpine-X, said in a statement Tuesday. “We’re focused on building resorts for the entire community, and now anyone in that community can own a piece of our company.”

Investors in Alpine-X’s stock offering will be known as “Snow Moguls,” the company said.

In addition to equity ownership in the company, Alpine-X is offering added benefits to all Snow Moguls, with specific perks based on the level of investment. Potential benefits include discounts on merchandise and lift tickets, early access to opening events, meetings with the founders and special guests, and limited-edition apparel such as branded snow jackets.

In Fairfax County, Alpine-X's goal is to transform the closed portion of the Interstate 95 Lorton landfill into an indoor ski facility. The county had been seeking to repurpose the capped portion of the landfill in an environmentally conscious manner.

The resort is projected to open in early 2025.

The U.S. has an estimated 12.3 million frequent skiers and snowboarders, a market that would be much larger if snowsports were more accessible and affordable, according to Alpine-X. The company is hoping to grow that community by bringing snowsports closer to home and providing access year-round, eliminating the traditional challenges of cost, geography and seasonality to snow sports.

RELATED: Fairfax Board Approves Next Phase Of Lorton Ski Slope Project