Joie Boutique to Open First Virginia Location

PHOTO courtesy of Joie

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VIENNA, VA -- Joie boutique will open its first Virginia store at Tysons II Galleria, according to the company. The company sells women's clothing, accessories handbags, fragrance and shoes.

The brand can also be found at high-end department stores such as Nordstrom and Saks Fifth Avenue.

The store gets its name from the French word for "joy." The brand's style is described as being inspired by the Southern California lifestyle and its "casual, yet sophisticated way of life."

Joie is currently looking for a store manager for the new location at Tysons. See other openings here. No word on an opening date.

The company's chief creative officer is Serge Azria, brother of Max Azria (BCBG). Joie's parent company is Dutch LLC. The company has several boutiques each in California, New York, Connecticut as well as one boutique in Scottsdale, Ariz., and one in Boston; in addition to the new Tysons location, the company is opening stores soon in Atlanta's Buckhead neighborhood, Houston's River Oaks neighborhood and in Coral Gables, Fla.

Here's more about the company, from its Web site:

Since its inception in 2001, JOIE has been one of the most sought after contemporary brands catering to the savvy, fashion-minded, modern woman. Understatedly chic, JOIE’s designs are constantly inspired by the Southern California lifestyle and its casual, yet sophisticated way of life. Originally known for its signature cargos, JOIE has emerged as a lifestyle brand, a complete collection of ready to wear and accessories. The JOIE aesthetic, both modern and timeless in its appeal, draws its influence from vintage creations while successfully maintaining a fresh approach to fashion. Be it in Paris or California, the JOIE girl enjoys wearing casual, comfortable clothes accented by her travels throughout the world. The concept has always been “Casual, Comfortable and Luxurious.” Therefore, each piece that is designed encompasses a balance of these three key elements…one cannot exist without the other.

Chief Creative Officer, Serge Azria’s goal is to continue in JOIE’s success while progressively evolving the brand. Spring 2007 marked the introduction of JOIE Shoes, followed by Soft JOIE in Spring 2010 – a collection of luxuriously soft tees, tanks, sweaters and dresses inspired by JOIE’s effortlessly chic aesthetic. Handbags and the brands first fragrance, Folle De Joie, followed in Fall 2012.

JOIE’s corporate expansion over the years has been rapid and strategic. The JOIE brand holds a strong global presence in prestigious department stores and specialty shops worldwide, as well as free-standing JOIE boutiques in the US. Alongside the growth of the brick and mortar retail business both domestically and internationally, JOIE launched its e-commerce website in January 2012, extending the boutique experience to the JOIE customer on the digital level. With additional store openings and more product categories on the horizon, JOIE’s unparalleled growth will only strengthen as it increases the brand’s global reach.