Business & Tech
New York Times Highlights Chateau Ste. Michelle's Latest Ad Campaign
Using a Facebook application that works that works like a digital version of refrigerator poetry, Chateau Ste. Michelle is trying to appeal to busy women.
The latest advertising campaign by , the flagship brand of Ste. Michelle Wine Estates in Woodinville, is geared toward the harried woman.
According to a recent story in The New York Times, central to the campaign is a Facebook application that works like a digital version of refrigerator poetry.
Users customize an equation that begins “Me + A glass of wine” and ends “ = My Chateau.” Within, users string together words and symbols to complete the equation. So one might formulate: “Me + A glass of wine + Camping — (symbol for thunderstorm) + my kids — (symbol for computer monitor) = My Chateau.”
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A print ad promoting the app explains: “It’s where you become you again — not mom, not colleague, not chauffeur, cook or cleaner-upper.”
The campaign is by Cole & Weber United, Seattle, part of the United division of WPP.
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What's YOUR Chateau?, asks the campaign on the winery's Facebook page.
Play here: Me + A glass of wine and ... = My Chateau.
Post your rendition in our comment section.
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