Cookie Store in Greendale Got its Success on the Internet

Residents might have noticed the new store in Gazebo Square at 5721 Broad Street called Sugar & Flour. Why would such a delicious delight of a store be open only on Saturdays?

Owner Karen Herrera, of Franklin, started her business on the Internet and plans to continue it running it mainly online.

You might notice Herrara in the shop throughout the week but won’t be open. She’s in there baking her for online orders.

She accidently stumbled upon the business in 2009.

“It was something to do because my daughter got old enough and I started to get bored,” Herrera said. “The business grew so much that I needed to get licensed instead of baking out of my kitchen. I rented space for a licensed kitchen.”

Herrera recently moved from a Milwaukee downtown kitchen, where she rented space from another operating bakery, to Greendale.

The specialized decorated sugar cookies are perfect party treats. Herrera gets orders for all kinds of occasions, such as baby showers, birthday parties, bridal showers weddings, and ships all over country and internationally.

Online Herrera only sells sugar cookies because it keeps costs low and stay fresh for up to two weeks.  However on Saturday the shop is open from 10 a.m. to 2 p.m. and in addition to sugar cookies there is also an assortment of drop cookies, refrigerator cookies and whoopee pies.

One cookie cost anywhere from 2.50 to 3.25.

Many business that have occupied that location have failed, just recently Village Pizza. Herrera says she has nothing to worry about. The Internet played a vital role in the success of Sugar & Flour LLC.

“This is a unique business and it wasn’t intended to be that way,” Herrera said. “We couldn’t have this without the Internet. “