Kohl's Reaches Kids Through Art

Kohl's Department stores will be cutting the ribbon on a new education center inside the Milwaukee Art Museum on Saturday, Feb. 25, at 10 a.m. The Center is comprised of the Kohl’s Art Generation Studio, Gallery and Lab and is designed for families and kids to cultivate an appreciation and love for art, at a time when art education may not be available at schools due to budget cuts.

Interactive games and exhibits are designed to teach kids about art within the center, and kids will also be able to create art of their own.

“Art is about creativity. It’s about fun and excitement. We want to give kids an opportunity to experience and express art on their terms,” said Brigid Globensky, senior director of education and public programs at the Milwaukee Art Museum. “That’s why we’re thrilled to offer the Kohl’s Art Generation program. Together with Kohl’s Department Stores, we’ve developed a truly fun program that will engage children and families in the joy of art and the creative process.”

According to a release from Kohl's, the Art Generation Gallery and Lab educate children on the fundamentals of art in fun, interactive ways, while the Studio features a variety of hands-on activities and art project for children and families to work on together.

“At Kohl’s, part of our mission is to support children’s health and education initiatives in the communities we are a part of, and this is especially true here in our hometown,” said Julie Gardner, executive vice president and chief marketing officer for Kohl’s Department Stores. “Many school districts are facing the reality of budget cuts resulting in fewer art education programs. We’re proud to partner with the Milwaukee Art Museum to bring Kohl’s Art Generation to local kids and families to be sure they have access to engaging, educational art programming.”

Since the introduction of this programming, the Museum has seen attendance of children and families grow to the highest levels in Museum history.

The Gallery and Lab are open during regular Museum hours, Tuesdays through Sundays from 10 a.m. to 5 p.m., with extended hours until 8 p.m. on Thursdays. The Studio is open Sundays from 10 a.m. to 4 p.m. Access to these areas is free with Museum admission, which is $15 for adults and $12 for students over age 12. Kids 12 and under and Museum members are free. For more information, visit www.mam.org.