Traffic Jam: Muskego Patch Joins Other Sites in Celebrating Biggest Month Yet

Feeling crowded lately? It may that as you're reading Muskego Patch, you're being joined by millions doing the exact same thing in their own communities. File this under 'tooting our own horn,' but I'm proud to say May of 2012 was Patch's most successful traffic and revenue period in the company’s history.

And you can pat yourselves on the back for that, too.

Patch served a record 11.7 million users in May, according to comScore, which tracks internet site usage, representing a 14 percent increase over April (10.3 million users) and an 11 percent increase over its previous traffic record (10.6 million users in August 2011).

In addition:

• This growth outpaced the comScore Regional/Local category as a whole, which grew only 3% over the same time period.
• You like talking to us and taking part in the site: Patch had a 12% increase in engagement (visits per unique visitor) from April to May. Within the top ten regional-local properties, this represents the highest increase in engagement month over month, and ranks Patch as the second highest in engagement among those properties.
• With an average site age of just over 18 months, Patch is now the #5 regional/local property on the web, from #10 when it first entered the rankings in December 2010.
• Patch’s total revenue was 14% higher than its previous record (November of 2011). This represents a 17% bump in revenue over April of 2012. Patch has already booked for 2012 130% of its total 2011 revenue.

“We are extremely gratified to see these measures of the traction we have gained in our communities and in our business since our launch just over 3 years ago,” commented Jon Brod, CEO and Co-Founder of Patch. “We are laser-focused on continuing to serve our users and advertisers with high-quality content and impactful products, and building upon our success to date in innovative and engaging ways.”

The news of Patch’s May performance follows the recent announcement by AOL Chairman and CEO Tim Armstrong that Patch will generate between $40 million and $50 million in revenue this year. Patch also recently announced the launch of Patch Partners, a program to offer exclusive benefits to its local advertisers and resources for business owners at large.

For those of you just discovering Muskego Patch, we launched in December of 2010, and are now part of more than 850 communities in 23 states providing 'grass roots' news.

In addition, hopefully this answers many questions and concerns I hear about how we can provide this service without a paywall as other news sites are requiring. Businesses can also now meet with our 'boots on the ground' sales rep Amy Parise (amy.parise@patch.com) if they'd like to become a part of the local focus we'd love to provide on Muskego Patch.