Indulgence Chocolatiers Now Open on Oakland Avenue

The first of three new shops coming to Shorewood opened Tuesday in the new Ravenna development.

Waukesha-based artisan chocolate wholesaler Indulgence Chocolatiers has realized its first brick-and-mortar storefront at 4525 N. Oakland Ave., across the street from North Star American Bistro.

Indulgence’s owner Julie Waterman said she hopes chocolate enthusiasts from all over the metro area view the shop as a destination to enjoy fine chocolate confections the shop handcrafts in its local kitchen.

“We think the store is a different type of experience than you will find at other shops in the area, with a beautiful contemporary space offering the full line of Indulgence’s standard confections, long with seasonal and specialty products, monthly tasting and pairing classes, and the most knowledgeable staff around," she said.

She added the business provides chocolate for some 150 clients, but she wanted that customer experience and is happy to find it in Shorewood.

As a grand opening promotion, the shop is offering customers who spend $25 or more in the store between now and Nov. 17 a $5 gift card to use in the shop.

Indulgence is open Monday through Friday, 10 a.m. to 6 p.m., and Saturdays 10 a.m. to 5 p.m., with extended holiday hours.

Yo Mama, a frozen yogurt shop; Elements East, which specializes in art, furniture and other accessories from Asia; and Performance Running, which will move from its temporary space in Shorewood at 4401 N. Oakland Ave., are the other shops slated to move into the development.

The Ravenna includes 20 apartments; 8,100 square feet of retail space; and underground parking.