Sports

Bud Light Rolls Out Alabama-Themed Packaging For NCAA Tournament

Bud Light on Wednesday announced it will debut limited edition University of Alabama packaging ahead of the NCAA Tournament.

(Bud Light)

TUSCALOOSA, AL β€” Bud Light on Wednesday announced it will debut limited edition University of Alabama packaging ahead of the Crimson Tide playing in the NCAA Basketball Tournament.


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The company says participating retailers will offer the products through specific participating retailers in the Tuscaloosa area.

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Each case will also feature a QR code that can be scanned for a chance to win a trip to Las Vegas for a watch party during the final games of the tournament.

What's more, Bud Light says it will also introduce its National Pop-A-Shot Tournament at select bars in Birmingham and Tuscaloosa from now until the beginning of April, where consumers 21 and over can play for their chance at winning the grand prize of $10,000.

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Participating Alabama locations include: Beef-O-Brady’s, The Battery, Birmingham City Walk, Moe’s BBQ Lakeview, Crestwood Tavern, Druid City Social and The Booth.


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