Seasonal & Holidays
California’s Most-Searched Halloween Costumes On Google
Halloween 2021 is just days away. Will we see an abundance of witches or Harley Quinns this year? Here's what Google Trends has to say.

CALIFORNIA — Halloween parties in California are likely to make a big comeback this year, and just like any other special occasion, you may not want to show up wearing the same outfit as 15 of your friends.
Don’t worry — Google has you covered.
Each year, Google uses trillions of searches and a trove of data to help California residents pick out the perfect Halloween costume. Finding it — or knowing which costumes to avoid — is as easy as visiting Frightgeist, the tech company’s website showcasing the most-searched Halloween costumes nationwide and in every state, according to Google Trends.
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Curious about which costumes California residents are eyeing? Here’s a look at the most-searched costumes according to city:
- Top costume around Los Angeles: Cruella De Vil
- Top costume around San Francisco: Rabbit
- Top costume around Santa Barbara: Dinosaur
- Top costume around Palm Springs: “Among Us”
These costume picks are strikingly similar to the top choices of 2020. Last year, California residents were most interested in White, Clown, Rabbit, “Fortnite” and Dinosaur.
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Nationally, “witch” is the most-searched Halloween costume, according to Google’s list.
Here’s a look at the top 10 national costume searches:
- Witch
- Rabbit
- Dinosaur
- Spider-Man
- Cruella De Vil
- Fairy
- Harley Quinn
- Cowboy
- Clown
- Chucky
The full list of 2021’s top Halloween costume searches can be found at www.frightgeist.withgoogle.com.
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