'Not The Wild West': CA Attorney General Warns Businesses AI Must Follow The Law

CALIFORNIA — California’s attorney general recently issued two legal advisories reminding businesses and healthcare providers using artificial intelligence in the state that the technology is beholden to California law.

“AI might be changing, innovating, and evolving quickly, but the fifth largest economy in the world is not the wild west; existing California laws apply to both the development and use of AI,” Attorney General Rob Bonta said in a news release announcing the advisories.

Existing state laws regarding consumer protection, civil rights, competition, data protection, and election misinformation may apply to entities that develop, sell and use AI, according to Bonta, who added several new California laws specifically pertaining to AI went into effect Jan. 1.

These laws address disclosure requirements from businesses, unauthorized use of likeness, use of AI in election and campaign materials, the prohibition and reporting of exploitative uses of AI, and the application of existing state law to AI in health care, Bonta said.

To read the advisories, visit https://bit.ly/3CkzI85 and https://bit.ly/42xm24d.