[VIDEO] New Confectionary, Variety Store Draws Enthusiastic Crowd

Eager children pressed their faces against the storefront glass of Sweet XO's awaiting the appointed grand opening Sunday morning.

At exactly 11 a.m., the doors opened and scores of residents poured into Agoura's newest sweet shop and variety store.

"Sweet XO is a completely unique way of putting a lot of really good things together in one place," said Rick Gutierrez, co-owner.

Sweet XO is the brain-child of Agoura resident Scott Ehrlich and partners Corey Heimlich, Rick Gutierrez and Eric Welch, who all had previously worked together establishing successful businesses in Lancaster.

In creating their new business, the partners decided to take many of the successful concepts they'd developed in the Antelope Valley and combine them into one family, community destination, according to Heimlich.

"It's like the five and dime stores of the 1950's," said Heimlich.

The store features baked goods, frozen yogurt, tea, bulk candy, a 125-flavor soda fountain, shoes and unique gifts and toys.