How does a 90-year-old German helmet builder decide to stake its North American headquarters in Aliso Viejo?
Nearness to an international airport was one factor, said Randy Northrup, head of Schuberth GmbH North America. Another factor was price. The company was able to find an office/warehouse at a relatively low monthly cost in Aliso, he said.
Schuberth makes racing helmets and mining helmets, helmets for police, soldiers and factory workers. In North America, they mainly focus on motorcycle helmets and police helmets, Northrup said in a recent interview.
The company has been picked as Aliso Viejo's Featured Business of the Month for May. Here's a question-and-answer with Northrup from the city:
Q.) Why did you choose this city to do business in?
A.) The location was selected because it's near a major airport; the office/warehouse configuration we have here was difficult to find in other places; the office rents here are more reasonable than in other places; and, of course, Aliso Viejo is a beautiful location offering many stores and restaurants for our employees and customers.
Q.) What is the best part of doing business in Aliso Viejo and do any of your employees live here?
A.) All of the same reasons listed above – also because we have had tremendous support from the city. There are currently 4 out of our 7 in-office employees who live in Aliso Viejo.
Q.) What do you see as challenges and opportunities within your field and for businesses in general?
A.) When we first opened up the economy was lagging challenged us as a new business looking to expand rapidly. Our challenge is brand recognition. In Europe, the Schuberth Brand is well known and respected as the best. In North America, we are not a common brand name.
Q.) Is the company involved in or give back to the local community in any way?
A.) We have been working on special programs for outfitting the local police force. We have also engaged the community for celebrations of special events like our grand opening and 1-year anniversary celebration. Our controller is active in helping out with activities at her son's Aliso Viejo school.
For more information, visit http://www.schuberthnorthamerica.com/company/schuberth-north-america/.
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