Kendrick Lamar Serves Shoutouts To IE, San Bernardino During Grammys

RIVERSIDE COUNTY, CA — The Inland Empire received a "rare nod" during the Grammy Awards on Sunday night when rapper Kendrick Lamar served shoutouts to the Southern California communities that shaped him.

Lamar dedicated his "Not Like Us" Record of the Year to "Compton, Watts, Long Beach, Inglewood, Hollywood, out to the Valley. Pacoima. IE, San Bernardino — all that," he said.

Inland Wire, a popular IE media source, posted the video of his speech on Instagram, which received dozens of comments from locals and more than 121,000 "likes."

Here were some of the comments from Instagram users:

IE / SAN BERNARDINO getting some love!!

IE babies stand up. The King just shouted us out.

! Of all the valley places , he specifically said PACOIMA dude.

Fun fact: Kendrick was actually was supposed to move out to the Dino. Look it up! It’s true!

909 loves Kendrick

I’m heard him say “IE and all that “ and was like 😍

Damn. We officially made it.

That rare EI nod

I literally [screamed] when he said the Dino 👏

Pacoima ain’t been shouted out since Richie Valens

Lamar, a Compton native, has collected 17 Grammys since he began his career around 2003, when he released his first mixtape under the name K. Dot. On Sunday, he garnered five more Grammys.

Sunday night’s broadcast of the star-studded awards show on CBS was seen by 15.4 million viewers. Lamar won song and record of the year for his Drake diss track and took home two of the night’s most prestigious awards.

"Not Like Us" is only the second hip-hop single to ever win record of the year. By the end of the evening, the track had won all five awards for which it was nominated.

Lamar's accolades come one year after Jay-Z criticized the Grammys for ignoring the rap legends before him — those who brought hip-hop to the preeminent music award show, only to have rap categories not make the official broadcast.

“We want you all to get it right,” Jay-Z said last year. “At least get it close to right.”

Fresh off of his Grammy victory, Lamar is gearing up to perform at the Super Bowl this Sunday.

When asked what viewers can expect at a press conference hosted by Apple Music, Lamar said: "Storytelling. I think I’ve always been very open about storytelling through all my catalog and my history of music. And I’ve always had a passion about bringing that on whatever stage I’m on."

The Associated Press contributed to this report.